Performance Marketing Executive
2 months ago
**Key Roles & Responsibilities**
- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
- Track, report, and analyse website analytics, PPC initiatives and campaigns, and optimise campaign performance based on data-driven insights
- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Understand new and relevant KPI metrics requirements for performance management and optimisation purposes.
- Work with creative and marketing teams to test strategies and innovation.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
**Requirements (Must Have)**:
- 1-2 years of hands-on experience in performance marketing for retail eCommerce, with a proven track record of managing successful campaigns on Google and Meta platforms.
- Strong proficiency in setting up and optimising Google Ads campaigns, including search, display, and re-marketing ads.
- Experience working with e-commerce platforms like Shopify and utilising Google Analytics for data analysis and optimisation.
- Excellent analytical skills and ability to interpret data to inform strategic decision-making.
- Strong understanding of digital marketing principles and best practices.
- Creative problem-solving skills and ability to think strategically.
- Excellent communication and collaboration skills.
- Bachelor's degree in marketing, business, or a related field is preferred.
**Additional Skills (preferred)**:
- Experience in running campaigns in the US, EU markets
- Experience with A/B testing and multivariate testing.
- Experience with Google Tag Manager or other tag management platforms.
**Job Types**: Full-time, Permanent
Pay: ₹25,000.00 - ₹30,000.00 per month
**Benefits**:
- Leave encashment
- Life insurance
- Provident Fund
Schedule:
- Day shift
- Fixed shift
- Morning shift
Application Question(s):
- How soon you can P-Tal?
- What is your current CTC?
- What is your expected CTC?
**Education**:
- Bachelor's (preferred)
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
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