Search Engine Optimization Executive

2 weeks ago

Saket, India Red Dash Media Full time

**About Red DashMedia**:
An Agency with a focus on Innovation, Strategy, Branding, Social Media & Digital Marketing. At Red Dash Media, we believe businesses need to significantly change the way they market.

**Role Description**

An SEO Executive plays a crucial role in the digital marketing landscape, focused on optimizing a website's visibility and performance in search engine results pages (SERPs). This role involves a combination of technical, analytical, and creative skills to enhance a website's organic search rankings and drive valuable traffic.

**Key Responsibilities**:

- Keyword Research: Conduct in-depth keyword research to identify relevant search terms and phrases that align with the business goals.

Analyze keyword competition and search volume to make informed content and optimization decisions.
- On-Page Optimization: Optimize website content, meta tags, and HTML elements to enhance search engine crawlers' understanding of the site's relevance.

Ensure proper URL structure, internal linking, and mobile-friendliness for a seamless user experience.
- Content Development: Collaborate with content creators to develop high-quality, keyword-rich content that appeals to both users and search engines.

Implement SEO best practices for content, including keyword integration, headers, and meta descriptions.
- Off-Page Optimization: Develop and execute link-building strategies to increase the website's authority and credibility.

Monitor backlinks for quality and relevance, disavowing toxic links when necessary.
- Technical SEO: Identify and address technical issues that impact website performance, such as site speed, crawlability, and indexability.

Implement structured data and schema markup to enhance search engine results.
- Analytics and Reporting: Utilize SEO tools and analytics platforms to track website performance, keyword rankings, and user engagement.

Create regular reports to provide insights and recommendations for continuous improvement.
- Competitive Analysis: Monitor and analyze competitors' SEO strategies and performance to identify opportunities for improvement.
- Algorithm Updates: Stay up-to-date with search engine algorithm changes and adapt SEO strategies accordingly.
- Local SEO: Optimize websites for local search by managing Google My Business profiles, local listings, and online reviews.

**Desired Qualification & Experience**:

- Bachelor's degree in marketing, business, or a related field (preferred).
- Strong knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, or similar platforms.
- Basic understanding of HTML, CSS, and web development.
- Excellent analytical, problem-solving, and communication skills.
- Creativity and the ability to think strategically to drive organic search growth.
- Experience with content management systems (e.g., WordPress) is a plus.
- Strong attention to detail and the ability to manage multiple tasks and projects simultaneously.

**Job Type**: Full Time, In office

Timings: 10 AM to 6:45 PM

Working days: Mon to Sat (2nd & 4th Sat off)

**Job Types**: Full-time, Permanent

**Salary**: ₹12,394.03 - ₹20,000.00 per month

Schedule:

- Day shift
- Morning shift

Work Location: In person

**Speak with the employer**

+91 9818830884

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