Paid Social Media
5 months ago
**Key Responsibilities**:
**Campaign Strategy and Planning**:
Develop comprehensive advertising strategies aligned with overall marketing objectives Plan and execute effective campaigns on Meta platforms to reach target audiences
**Ad Creation and Optimization**:
Create compelling and visually appealing ad creatives in collaboration with the design team Implement A/B testing and other optimization techniques to enhance ad performance
- **Budget Management**:
Manage advertising budgets effectively, ensuring maximum ROI Monitor and adjust campaign budgets based on performance and business goals
**Performance Analysis and Reporting**:
Regularly analyze campaign performance metrics and provide actionable insights Prepare and present detailed reports on key performance indicators (KPIs) to the marketing team
**Audience Targeting and Segmentation**:
Utilize audience targeting tools to reach specific demographics and interests Identify and create audience segments for personalized advertising
**Stay Updated on Industry Trends**:
Keep abreast of industry trends, platform updates, and emerging advertising technologies Provide recommendations for new strategies based on industry best practices Requirements.
**Qualifications**:
- Proven experience as a SMM Executive or in a similar role
- In-depth knowledge of Meta advertising platforms, including Facebook Ads Manager and Instagram
- Strong analytical skills and the ability to interpret data to make informed decisions
- Excellent communication and collaboration skills
- Creative mindset with a keen eye for design and copywriting
- Ability to manage multiple campaigns simultaneously and prioritize tasks effectively Familiarity with other digital marketing channels is a plus.
**Job Types: Full-time, Permanent**
**Experience: 1-4 Years Max**
**Location: Saket, New Delhi, India.**
**Job Types**: Full-time, Permanent, Fresher
Pay: Up to ₹420,000.00 per year
Schedule:
- Day shift
- Monday to Friday
- Weekend availability
Application Question(s):
- Are you currently living in New Delhi?
- Are you an Immediate Joiner?
- How many years of work experience you have (excluding Internships)?
Work Location: In person
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