Product Executive
2 weeks ago
**Roles and Responsibilities**
**Lead Generation**
- Finding out more ways to generate quality leads
- Collaborate with various apex & trade bodies, associations. Get their database & do some engagement activities like webinars, meetings & presentation to the whole members, promotional campaigns etc
- Working with Sales collaboratively for generating Database and using the database for various campaigns
- Doing desk research for generating database based on the target audience
- Working with Digital marketing team for higher lead generation through various campaigns
- Organize quarterly one webinar (Energy Switch, New Build, Supplier Switch or Application based) with suspects in collaboration with Digital Marketing Team
- There is a yearly KPI of Customers in a year to be generated through digital leads
- Inputs & coordination with the digital team for the content / theme / campaigns & measuring the campaign performance in collaboration with Digital team (build-learn-measure)
- Coordination with Sales
- Digital Advertisement & participation in digital promotional platforms (i.e., exhibitions, promo ads, sponsored ads etc) for lead generation
- Use of Subscription platforms for gathering more data (suspects) (Google extractor similar tools)
**Lead Qualification**
- Attending all the suspects and leads generated though digital & marketing mode. Post discussion with them needs to be uploaded in Suspect Tracking Format (Intranet) and coordinated with Sales team to see that journey is compressed and more are converted to Customers.
- Would the single point of contact and first to qualify all the suspects and leads before its passed on to the Sales team
**Sales Support**
- Preparing the Selling Tool (Concept to delivery)
Content updates for all selling tools including the collaterals & creating any new Selling Tools
if required. Taking care of the repository of the existing Selling tools. Sensitizing the sales team for using the selling tools for the best results
Looking out to move to the digital way of Marketing collaterals & selling tools # Preparing various presentations related to the Industrial segment
- Coordination & facilitation for Target Oil Projects*
topics, coordinate bimonthly Target oil meet with All India industrial managers and sharing
MOM, actionable points & follow up for its completion
SPOC for all Industrial Sales & Marketing interface activities
Driving the actionable point in collaboration with Sales on Video testimonials, Written
testimonials, Customer Speaks (for featuring in SUPERGAS Connects, the bi-yearly Newsletter), Applications case studies & other planned actionable points
- Finding various Trade Fairs, Evaluation, Yearly calendar, Participation, Coordination with Regions for a smooth execution. Quarterly sharing of information of various Trade Fairs around the country as a part of Market Intelligence
**Branding and Brand Audit**
- Branding Support (Customer)
- Brand Audit
**Retention /Engagement / Digital Marketing Support**
- Engagement communication with Customers on periodic basis (inputs to Digital team & ensuring it's implementation)
- Value Creation Communications on periodic basis
- Quora posting (12 per year as per KPI segment-wise)
- New Industrial Customer campaigns in various digital platforms
- coordination and facilitation between Digital Mkting & Sales Team
- Content inputs to the Digital Marketing Team related to industrial business (for all digital activities) as per the DM Monthly calendars
**MEASUREMENT & REPORTS, ANALYTICS**
- Measuring all impacts for these lead activities / initiatives (how to make it simple, effective & on auto mode)
- NPS (Customers, Franchisee) = Rolling out, score, gap areas & actionable points on the gap areas, implementation of the same & coordinating with all the stakeholders, documentation/ report
- Monthly Report on activities & impact (clear KPIs with actual numbers) (Campaign performance +Webinar +Other initiatives)
- Monthly Sales Report - Highlight / Lowlight
- Analytics of the Sales Team i.e., Lead analytics, Visit Activity Report, Sales Force Efficiency
- Application & Industry Analytics
Qualification : B.Tech & MBA preferred, however bright Engineers are encouraged to apply
Industry Preferred : Manufacturing Industry
Experience : 3-5 years in a similar role (in-bound sales) in B2B business
Experience : From 3 to 5 year(s) of experience
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