Consumer Data Analytics Manger

4 weeks ago

Bengaluru, India Unilever Full time

Job Title: Manager - Data Collection Engineering

Location: Bangalore

About Unilever:
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life - giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

Business Context:
Unilever is a business founded in 1890s with a strong belief in social purpose, and our unique heritage still shapes the way we do business today.

We are one of the world's leading consumer goods companies, making and selling around 400 brands in more than 190 countries, €51B in revenues and a global presence across Europe, Americas, and Asia/AMET/RUB. Over 2.5 billion people use our products to feel good, stay healthy and make their lives easier. That's about a third of the global population choosing from household names such as Lipton, Knorr, Dove and Hellmann's, and local brands like Bango in Indonesia and Suave in the US.

Unilever’s Purpose is to make sustainable living commonplace, and this is underpinned by The Unilever Compass: Purpose-Led, Future-Fit is our new, single growth strategy based on three beliefs; Brands with purpose grow, Companies with purpose last, People with purpose thrive. Our vision is to be the global leader in sustainable business. We will demonstrate how our purpose-led, future-fit business model drives superior performance, consistently delivering financial results in the top third of our industry.

Our sustainable living brands are inspiring people because they do good for society, environment, and contribute to the UN Sustainable Development Goals. Our sustainable living brands grew 46% faster than our other brands and accounted for 70% of total growth.

Background

As the Lead for Data Collection Engineering Lead you will be responsible for ensuring that CEP (Consumer Engagement) and CX collect data points that enable analytics capabilities across Unilevers owned properties.

Your role is instrumental in ensuring consistent and thorough analytics capabilities that enable Unilever to collect relevant first party and third-party information to help drive its data and audience/personalisation ambitions in a consistent, safe and secure manner.

Building strong partnerships with your Corporate Centre and Business Group colleagues is a must as you will play an invaluable part in translating requirements and solutions from across Unilever and UniOps. You’ll need to be aware of the everchanging consumer and technical landscape and consider their effects on the analytics data collection space. You must view the long-term use of the products and ensure you deliver for scalability and adaptability into the solutions from day one.

As the Data Collection Engineering Lead, you’ll be a key driver of analytics development in the Consumer Experience team - raising the floor in terms of the analytics understanding our community has. You have a responsibility to contribute to the team’s culture and drive positive change, ensuring analytics is front and centre of all projects and architecture ensuring the principles align with Unilever’s cultural values.

Job Summary- Drive adoption and industralisation of the tools identified in Data Collection - namely Adobe Launch and Analytics, and Google Analytics (360/GA4)- Drive the product roadmap across Adobe Launch and Analytics, and Google Analytics (360/GA4) in conjunction with the Uniops Media team and- Own the Product Vision and roadmap to drive innovation and growth opportunities with a self-service and scale mentality as core themes.-
- Research and analyse external sources, market needs, user expectations and develop and drive the roadmap for the product (including an awareness of competitors and the broader industry).- Usage, collection, and safety of consumer data should be of paramount concern. You will have an awareness of Unilever’s approach to consumer data, ensuring you develop to the highest standard, keeping yourself, your team, and your users aware and accountable to privacy rules and expectations.- Through the Power of One, you will be responsible for the industrialisation of metric

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