Marketing Manager

4 weeks ago


Gurgaon Gurugram, India Abhishek Bansal Distribution Private Limited Full time
As a Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to promote our products/services, enhance brand awareness, and drive business growth. The role requires a strategic thinker with strong leadership skills, a creative mindset, and the ability to collaborate across departments.
Key Responsibilities:
1. Strategic Planning:
• Develop and implement effective marketing strategies aligned with organizational goals.
• Conduct thorough market research to identify opportunities and threats.
2. Campaign Management:
• Plan and execute multi-channel marketing campaigns, including digital, print, and events.
• Collaborate with external agencies for campaign development and execution.
3. Brand Management:
• Maintain and enhance the company's brand image and reputation.
• Ensure consistent messaging across all marketing materials.
4. Market Research:
• Conduct regular market research to understand customer needs and market trends.
• Identify and capitalize on new market opportunities.
5. Team Leadership:
• Lead, mentor, and inspire the marketing team.
• Foster collaboration with cross-functional teams for integrated marketing efforts.
6. Budget Management:
• Develop and manage the marketing budget, ensuring cost-effectiveness.
• Monitor expenses and adjust strategies to maximize ROI.
7. Digital Marketing:
• Oversee digital marketing initiatives, including SEO, SEM, social media, and email campaigns.
• Analyze digital marketing metrics to optimize performance.
8. Public Relations:
• Manage public relations activities to maintain a positive public image.
• Build and nurture relationships with media and industry influencers.
9. Event Planning:
• Plan and execute events, from product launches to industry conferences.



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