Assistant Brand Manager Marketing
7 days ago
Assistant Brand Manager
with a sharp marketing mindset and a passion for
Beauty & Personal Care
in the
D2C space
. If you thrive on
taking ownership, driving brand growth, and crafting powerful strategies
, this role is for you
About the Role
Brand Strategy
Develop and execute brand marketing strategies and initiatives that align with company objectives and goals
Define and ensure adherence to brand vision and long-term goals for sustaining the brand
Define pricing, promotional and new launch strategies for the brand
Analyse market insights and data points to strategize for brand growth
Manage brand budgets across campaigns
Allocate resources effectively to maximise ROI
Brand Performance
Monitor brand performance and track KPIs to measure the success of marketing initiatives
Work cross-functionally with sales, product development, and customer service teams to ensure a consistent brand experience across all touchpoints
Collaborate with teams to develop marketing materials, including advertising, packaging, and promotional campaigns
Market Research
Conduct market research and analyze consumer insights to improve brand positioning and messaging
Stay up-to-date with industry trends and competitor activity to identify opportunities for growth and innovation
Requirements:
Bachelor's degree in marketing, business, or a related field.
Minimum of 3-5 years of experience in brand management or marketing.
Proven track record of developing and executing successful marketing campaigns.
Strong analytical skills and the ability to use data to drive decisions.
Excellent communication and collaboration skills.
Creative thinker with a passion for brand-building.
If you are a driven, innovative brand manager, who is passionate about building brands and engaging with customers, we would love to hear from you.
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