Digital Branding Strategist
5 days ago
About Times Internet
We're a leading digital products company with a presence in various categories, including news, entertainment, marketplaces, and transactions. Our premium digital products aim to simplify and enhance people's everyday lives.
We have a wide range of successful products, such as TOI, ET, Indiatimes, NBT, ET Money, TechGig, Cricbuzz, and many more. These products cater to diverse interests and aspirations, bringing people closer to their passions.
Our vision is to build a career of purpose and passion with Times Internet. We're excited about new possibilities and look forward to introducing innovative products, ideas, and technologies that help people make the most of every day.
About the Business Unit
Times Prime is India's first digital lifestyle membership for premium content and exclusive member benefits. Members enjoy access to 25+ subscriptions and 40+ curated benefits from leading brands across various categories, including entertainment, shopping, essentials, health & fitness, content, dining, travel, and more.
Times Prime members also receive VIP access to exclusive premiers, concerts, stand-up shows, and other events. Our platform has partnered with 30+ leading players, including CitiBank, HDFC, Kotak Mahindra, IDFC First, Amazon, Tata Cliq, Samsung, Xiaomi, Flipkart, Myntra, and many more.
Job Description:- Marketing Strategy:
- Develop and implement comprehensive marketing strategies to enhance brand visibility and customer engagement.
- Collaborate with senior management to create and execute multi-channel marketing campaigns (digital, social media, print, etc.).
- E nsure all marketing materials align with the brand's voice and vision.
- Event Planning and Management:
- Lead the planning and execution of brand-driven events to drive customer engagement and loyalty.
- Coordinate with vendors, partners, and stakeholders to manage event logistics, from ideation to post-event analysis.
- Oversee promotional campaigns for events, ensuring strong participation from the target audience.
- Content and Creative Management:
- Work with internal teams and external agencies to create compelling content that aligns with brand messaging and objectives.
- Manage the development of promotional materials, including videos, brochures, email campaigns, and social media content.
- Data-Driven Insights:
- Track and analyze key marketing and event performance metrics to measure success and optimize future strategies.
- Provide insights on customer behavior, market trends, and campaign performance to inform decision-making.
- Stakeholder and Vendor Management:
- Build and maintain strong relationships with key partners, agencies, and vendors to ensure smooth project execution.
- Negotiate contracts and manage budgets to ensure projects are completed on time and within budget.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in brand management, marketing strategy, or event management.
- Proven track record of managing successful marketing campaigns and events.
- Strong organizational and project management skills with attention to detail.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively across teams and manage external relationships.
- Proficiency in digital marketing tools, analytics platforms, and social media management.
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