Digital Marketing Manager

3 weeks ago


Faridabad, Haryana, India Abracadabra Full time
Role Overview

As a Digital Marketing Manager, you will play a crucial role in driving the company's digital presence and online sales. You will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels, including Meta Ads, Google Ads, social media, SEO, email, and WhatsApp marketing.

This role requires a strategic thinker who blends creativity with data-driven insights to enhance brand awareness, increase customer engagement, and drive conversions. You will work closely with the Marketing & Design Team to develop and implement strategies that align with business objectives, ensuring continuous growth and improvement in digital marketing performance.

Key Responsibilities

Performance Marketing & Paid Advertising

- Plan, execute, and optimize performance marketing campaigns on Meta, Google, and social media platforms.
- Monitor ad performance, analyze data, and optimize campaigns to improve ROAS.
- Conduct A/B testing to refine creatives, targeting, and bidding strategies.

SEO & Content Marketing

- Implement on-page and off-page SEO strategies to improve organic search rankings.
- Collaborate with content creators to develop high-quality, SEO-optimized content.
- Conduct keyword research and track website performance using Google Analytics and SEMrush.

Social Media & Brand Awareness

- Manage and grow social media presence across platforms like Instagram, Facebook, and Pinterest.
- Plan and execute influencer collaborations and brand partnerships.
- Monitor social media trends and competitor activities to refine strategies.

Email Marketing & CRM

- Develop and optimize email marketing campaigns for lead nurturing and customer engagement.
- Improve email content, subject lines, and automation workflows for higher conversion rates.

Data Analytics & Reporting

- Track and analyze key metrics, including CPC, CTR, conversion rates, and customer acquisition costs.
- Generate weekly/monthly performance reports and provide actionable insights to management.
- Stay updated on industry trends and emerging digital marketing technologies.

Qualifications & Skills

- Experience: 3+ years in digital marketing, with expertise in performance marketing, SEO, and social media.
- Technical Skills: Hands-on experience with Google Ads, Facebook Ads Manager, Amazon Advertising, Google Analytics, SEMrush, and email marketing tools.
- Analytical Mindset: Strong data analysis skills to track KPIs and optimize campaigns.
- Creativity: Ability to develop engaging marketing campaigns and social media content.
- Communication Skills: Strong written and verbal communication skills for content coordination and reporting.
- Team Player: Comfortable working in a fast-paced environment and collaborating with cross-functional teams.

Job Details

- Type: Full-time, 6 days a week (Monday to Saturday)
- Working Hours: 10:00 AM to 6:30 PM
- Location: Gurukul Industrial Area, Faridabad 121003 (No work-from-home option available)
- Salary: INR 8-12 LPA (Negotiable based on experience)

If you're passionate about digital marketing and eager to drive impactful growth, we'd love to hear from you

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