CRM & Salesforce Marketing Cloud (SFMC) Manager

2 weeks ago


Bengaluru, Karnataka, India LWYD Interactive Full time
Job Title:

CRM & Salesforce Marketing Cloud (SFMC) Manager
Location:

Bangalore

About the Role:
We're looking for a highly skilled

CRM & SFMC Manager

to drive audience engagement and activation. This role will be pivotal in executing localized CRM strategies, optimizing customer journeys, and ensuring data-driven decision-making through Salesforce Marketing Cloud (SFMC). If you're a CRM expert with a passion for audience segmentation and automation, we want to hear from you.

Key Responsibilities:
Develop and execute a robust

CRM strategy

using

Salesforce Marketing Cloud (SFMC) , including email and mobile campaigns.
Build and optimize

audience segmentation , ensuring hyper-targeted communication.
Design and implement customer

journeys and automated workflows

within SFMC.
Create high-quality email

templates and campaign assets

in collaboration with content teams.
Conduct in-depth

data analysis and insights reporting

to refine strategy and maximize engagement.
Ensure seamless integration of

lead generation and subscriber acquisition

with SFMC.
Maintain real-time

performance tracking and reporting , ensuring quick resolutions to any CRM or lead generation issues.

What We're Looking For:
3-5+ years

experience in CRM, email marketing, or digital marketing roles.
Expertise in

Salesforce Marketing Cloud (SFMC)

– including journey building, automation, and analytics.
Strong knowledge of

audience segmentation and personalization strategies .
Experience in

lead generation campaigns and subscriber management .
Ability to analyze customer behaviors and trends, translating them into

high-impact CRM strategies .
Strong problem-solving skills with a proactive approach to issue resolution.
Previous experience in the

beverage, hospitality, or FMCG industries

is a plus.

Why Join Us?
Work with a

global brand

and directly impact audience engagement.
Be at the forefront of

CRM innovation .
Collaborate with a dynamic team in a fast-paced, creative environment.
Competitive salary, benefits, and career growth opportunities.

How to Apply:
If you're ready to take on this exciting challenge, apply now with your resume and a brief cover letter highlighting your experience with

CRM, audience segmentation, and SFMC .

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