Salesforce Marketing Cloud Consultant

3 weeks ago

Bengaluru, Karnataka, India CIMET Full time

Role & Responsibilities :

- Identify and implement key use cases for Salesforce Marketing Cloud within our SaaS-based customer journey.

- Design, implement, and optimize marketing automation workflows using Journey Builder, Automation Studio, and Email Studio.

- Integrate Salesforce Marketing Cloud with our SaaS platform, CRM, and marketing infrastructure using APIs, data extensions, and webhooks.

- Leverage Salesforce Einstein AI features, including :

- Einstein Engagement Scoring Predict customer engagement and optimize messaging strategies.

- Einstein Send Time Optimization (STO) Automate the best time to send messages for maximum engagement.

- Einstein Content Selection Personalize and optimize content dynamically for different customer segments.

- Einstein Copy Insights Use AI-powered suggestions to improve email and message copy.

- Einstein Frequency Optimization Prevent over-messaging and enhance engagement.

- Develop and implement personalized omnichannel customer engagement strategies through email, SMS, push notifications, and social media.

- Utilize AI-driven segmentation and predictive analytics to improve campaign performance.

- Work closely with the marketing, product, and development teams to ensure seamless data flow and automation.

- Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) and email marketing best practices.

- Analyze and optimize marketing performance metrics using AI-powered insights for better engagement and Skills & Qualifications :

- 4+ years of experience working with Salesforce Marketing Cloud (SFMC).

- Strong expertise in Journey Builder, Automation Studio, Email Studio, and Mobile Studio.

- Hands-on experience with Einstein AI features for predictive analytics and automation.

- Experience with APIs, data extensions, and integrations between SFMC and external platforms.

- Proficiency in SQL, AMPscript, and SSJS (Server-Side JavaScript) for advanced customization.

- Familiarity with REST and SOAP APIs for SFMC integration.

- Experience with CRM integrations (Salesforce CRM, HubSpot, or other platforms).

- Strong analytical and problem-solving skills with a data-driven to Have :

- Experience with Customer Data Platform (CDP) solutions.

- Knowledge of Google Analytics, Segment, or other marketing analytics tools.

- Understanding of event-driven marketing and real-time customer interactions.

- Salesforce Marketing Cloud certifications (e.g., SFMC Email Specialist, SFMC Consultant, or SFMC Developer).

(ref:hirist.tech)

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