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Manager - Salesforce Marketing Cloud Intelligence

4 weeks ago

Bengaluru, Karnataka, India Ara Resources Pvt Ltd Full time

About The Company :

ARA's client is a leading IT solutions provider, offering Applications, Business Process Outsourcing (BPO) and Infrastructure services globally through a combination of technology know how, domain and process expertise. Over the years we have left an indelible impression in the IT solutions domain with an impressive clientele and an extensive global presence. Our integrated solutions offering is aimed at creating value for our customers, helping them in improving their business processes with minimum hassles and capital outlays.

The Role :

We are looking for a Salesforce Marketing Cloud Campaign Manager: Proficient in using features within Salesforce Marketing Cloud. Should have good working knowledge of features such as: Email Studio, Content builder, Automation studio, & Journey Builder

Key Responsibilities :

- Collaborating with stakeholders to understand business objectives and target audiences.

- Developing comprehensive campaign strategies that align with the brand's marketing goals.

- Building targeted customer segments using SFMC tools such as Email Studio, Audience Builder, and Data Extensions.

- Tracking and analysing campaign performance across all channels, focusing on open rates, click-through rates, conversions, and other relevant metrics.

- Providing detailed campaign performance reports to leadership and stakeholders, offering insights and actionable recommendations for optimization.

- Building and managing automations using Journey Builder, ensuring that campaigns are delivered at the optimal time for each customer.

- Demonstrating a high level of proficiency in Salesforce Marketing Cloud tools like Email Studio, Automation Studio, Journey Builder, Mobile Studio, and Advertising Studio.

- Staying updated with new SFMC features and leveraging them to improve campaign performance

Skills Required :

- Hands-on experience working on different Studios like Content Builder, Email Studio, Automation Studio, Journey Builder and Contact Builder within Salesforce Marketing Cloud.

- Technical Skills : HTML, CSS, AMP Script and SQL. Able enough to build emails from scratch and also using existing templates in Content Builder.

- Good understanding of Automation Studio activities : Query Activity, Send Email Activity and Import /File transfer activities. Hands-on experience managing subscriber Data, creating Lists, Data Extensions.

- Thorough understanding of Journeys, Entry sources, flow-control, setting configurations. Build reports to analyse the behaviour of customers using Intelligence Report (Datorama) and Email Studio Reporting.

- Knowledge of Email Testing rendering testing, compatibility testing, email testing using application like Litmus Knowledge on Salesforce Integration and API's is good to have.

Certification :

- Salesforce Certified Marketing Cloud Email Specialist-Must have

- Salesforce Certified Marketing Cloud Admin - Good to have

- Salesforce Certified Marketing Cloud Developer - Good to have

Qualifications & Experience :

- Any graduate

- 4+ years of relevant experience

(ref:hirist.tech)