Salesforce Marketing Cloud Developer

4 weeks ago


Hyderabad, Telangana, India Cloud Peritus Full time

Key Responsibilities : - Understand diverse business requirements from the marketing team and translate them into technical designs and scalable solutions within Salesforce Marketing Cloud. - Develop and optimize complex SQL queries for data extraction, segmentation, and manipulation within Marketing Cloud Data Extensions. - Build and maintain high-quality, responsive email templates utilizing HTML, CSS, and advanced AMPscript for dynamic content personalization. - Design, implement, and optimize marketing automation solutions and comprehensive customer journeys using Automation Studio and Journey Builder. - Leverage extensive hands-on experience with various Marketing Cloud Builders and Studios: - Implement automated solutions utilizing Marketing Cloud Server-Side JavaScript (SSJS) for complex business logic and integrations. - Develop and manage integrations with external systems using REST/SOAP APIs to ensure seamless data flow and process automation. - Troubleshoot technical issues, identify performance bottlenecks, and optimize Marketing Cloud solutions for efficiency and scalability. - Work closely with marketing managers, business analysts, and other technical teams to ensure successful project delivery and continuous improvement of marketing Skills & Qualifications : - Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field. - Minimum 7 years of overall professional experience, with at least 4 years specifically as a Salesforce Marketing Cloud Developer. - Proven ability to design robust and scalable technical solutions within the SFMC platform. - Extensive experience working with Marketing Cloud Builders and Studios, including: - Email Studio, Mobile Studio, Social Studio, Advertising Studio, Web Studio, Automation Studio. - Journey Builder, Audience Builder, Content Builder. - Good knowledge and hands-on experience with AMPscript for developing responsive and highly dynamic email templates. - Solid experience implementing automated solutions utilizing Marketing Cloud Server-Side JavaScript (SSJS). - Strong proficiency in SQL for data manipulation and segmentation within Marketing Cloud. - Experience with REST/SOAP API integrations within the Salesforce Marketing Cloud ecosystem. - Excellent problem-solving and analytical skills. - Strong communication and interpersonal skills, with the ability to articulate technical concepts to non-technical stakeholders. (ref:hirist.tech)



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