Lead Generation Specialist
2 weeks ago
Company:
Vish Gyana Technology Solutions Pvt Ltd
Job Type:
Full-time
Experience:
5 to 5.5 years
Location: Chennai
Job Description:
Vish Gyana Technology Solutions Pvt Ltd is seeking a
Lead Generation Specialist
with
5 to 5.5 years of experience
in B2B/B2C lead generation, demand generation, and sales prospecting. The ideal candidate will have a strong background in identifying, engaging, and nurturing potential clients through various digital and outbound strategies. This role requires expertise in leveraging CRM tools, automation platforms, and market research to build a
high-quality sales pipeline.
Key Responsibilities:
Develop and execute
effective lead generation strategies
to drive business growth.
Identify and qualify
potential leads
through various channels, including
LinkedIn, cold emails, cold calls, and digital campaigns.
Work closely with the
sales and marketing teams
to create targeted prospecting lists and campaigns.
Manage and update
CRM systems
to track leads and ensure smooth pipeline management.
Utilize
SEO, PPC, LinkedIn Sales Navigator, and marketing automation tools
to optimize lead generation efforts.
Conduct market research and analyze
industry trends, competitor strategies, and prospect behavior.
Implement
lead nurturing strategies
to improve conversion rates and engagement.
Ensure that all outreach efforts comply with
GDPR and data privacy regulations.
Key Requirements:
5 to 5.5 years of experience
in lead generation, business development, or sales prospecting.
Must have previous experience in sourcing leads for Software companies.
Strong understanding of
B2B/B2C lead generation tactics
and demand generation strategies.
Hands-on experience with
CRM tools (HubSpot, Zoho, Salesforce, etc.)
for lead tracking and pipeline management.
Expertise in
LinkedIn Sales Navigator, cold outreach (email & calls), and digital marketing strategies.
Excellent communication and
negotiation skills
to engage with prospects.
Ability to analyze
lead data, metrics, and campaign performance
to optimize strategies.
Knowledge of
marketing automation tools (Mailchimp, Marketo, Pardot, etc.)
is a plus.
Super Advantage:
Experience in
global lead generation (US, UK, APAC markets).
Familiarity with
AI-driven lead generation tools and growth hacking techniques.
Exposure to
account-based marketing (ABM) strategies.
Why Join Us?
Competitive salary and performance-based incentives.
Opportunity to work with
cutting-edge technologies and global clients.
Collaborative, growth-driven work culture with career advancement opportunities.
Learning and development programs to
enhance your skills
in lead generation and sales strategy.
If you are a
self-motivated, results-driven
professional with expertise in lead generation, we would love to hear from you
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