Influencer Strategists

Influencer Strategist (Growth) — Creditsin Location: Bengaluru (hybrid) | Type: Full-time (open to contract-to-hire) Function: Growth Marketing · Influencer & UGC · Performance About Creditsin Creditsin is India's first dual-sided referral fintech app—covering credit cards, loans, insurance, and investing—built to reward both customers and referrers.

We're entering a high-growth phase and need an Influencer Strategist who can turn creator energy into app installs, qualified applications, and engaged users.

What you'll do Creator sourcing at scale: Build & own a 3-tier roster (nano, micro, mid-tier) across Instagram Reels, You Tube Shorts, Moj, Josh, Share Chat, Telegram & Whats App communities.

Outreach & closing: Run daily outreach, negotiate deliverables & pricing, finalize briefs, and manage turnarounds.

Content strategy: Create short-video briefs, localized to Hindi/Telugu + regional languages; maintain weekly UGC themes.

UGC engine: Orchestrate weekly "UGC drops" (hooks, captions, CTAs) with creators; ensure consistency and disclosure compliance.

Tracking & payouts: Manage attribution links (Firebase/App Trove), track installs & signups, and coordinate creator payouts.

Performance optimization: Monitor dashboards, double-down on winning creators, cut underperformers, and test new hooks regularly.

Community programs: Run creator leaderboards, referral-a-creator drives, and monthly challenges to keep momentum.

Compliance & brand safety: Ensure RBI-aligned communication, financial disclaimers, and #ad/#partner tagging.

Success metrics Scale a strong base of nano/micro creators live per month.

Maintain target CPI ranges while ensuring quality traffic.

Drive high install-to-open and signup conversion rates.

Build clean reporting systems with zero compliance red flags.

You'll thrive if you have2–5 years of influencer/creator growth experience (fintech/edtech/commerce preferred).

A proven network with nano & micro creators in Hindi, Telugu, and regional languages.

Negotiation skills + ability to manage 100s of creator relationships in parallel.

Data mindset—experience with Firebase, UTMs, attribution, and performance dashboards.

Knowledge of disclosure norms, RBI-safe messaging, and fraud-prevention tactics.

Hustle to run high-volume outreach + fast execution cycles.

Tools you'll use Attribution: Firebase + App Trove (or Branch/Apps Flyer)CRM/Workflow: Notion, Airtable, or Google Sheets Design/Assets: Canva/Figma Reporting: Looker Studio, Google Sheets Compensation Base: ₹40,000–₹50,000/month (depending on experience)Performance bonus: Slab-wise, based on incremental installs and engagement quality Contract-to-hire options for top freelancers with a network30-60-90 day plan0–30 Days: Build creator CRM; onboard first batch of nano/micro creators.

Launch first UGC campaign with clear briefs and tracking.31–60 Days: Scale outreach; expand creator mix across multiple languages & platforms.

Optimize CPI and content hooks; start referral-a-creator campaigns.61–90 Days: Establish 300–400 creators live at scale; introduce monthly creator challenges.

Standardize SOPs for UGC briefs, compliance, payouts, and dashboards.

How to apply Send your resume with subject line: "Influencer Strategist – (Your Name)"Include: Examples of campaigns you've run (with CPI/installs achieved).

A short list of 10 creators you could activate immediately (with rates).

One 20-sec Reel hook in English, Hindi, Kanada or Telugu for "Refer & Earn" (Remember RBI-safe).

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