Head Of Sales And Marketing

3 weeks ago


Kanpur, Uttar Pradesh, India Tailorworks Private Limited Full time
We are seeking an experienced and visionary Head of Sales & Marketing to lead our growth strategy across B2 B and B2 C channels in the premium and luxury fashion segment.
This role requires a deep understanding of the fashion industry, customer behavior, brand building, and revenue generation through creative and performance-driven strategies.Key ResponsibilitiesDrive B2 B and B2 C sales strategy to meet revenue targets in luxury/bespoke fashion.Build and manage client relationships, ensuring exceptional service and repeat business.Develop and execute marketing campaigns (ATL/BTL, digital, influencer, PR) to enhance brand visibility.Identify new market opportunities and partnerships for expansion.Lead and mentor the sales & marketing team, aligning them with business goals.Oversee brand positioning, pricing strategies, and competitor analysis.Coordinate with design, production, and operations teams to ensure seamless client delivery.Analyze performance metrics to refine strategies and maximize ROI.Key Requirements8–12+ years of experience in sales and marketing, preferably in fashion, apparel, or luxury retail.Proven track record of meeting or exceeding revenue targets and scaling brands.Strong networking skills with fashion buyers, retailers, and high-value clients.In-depth knowledge of digital marketing, PR, and luxury brand communication.Leadership experience in managing teams and building high-performance cultures.Excellent communication, negotiation, and analytical skills.Willingness to travel for business development, fashion events, and exhibitions.What We OfferOpportunity to lead growth for a premium/luxury fashion brand with global ambitions.Dynamic and creative work environment with 10x career growth potential.Competitive compensation with performance-linked incentives.Exposure to international markets, fashion weeks, and B2 B exhibitions.
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