Digital Marketing Manager
1 day ago
With a vision to redefine luxury living and holistic experiences, the Group is creating innovative destinations, communities, and experiences that blend design, wellness, and technology.
Role Overview The Performance Digital Marketing Manager will be responsible for strategizing, executing, and scaling performance-driven digital campaigns across the Group's business verticals.
The role demands expertise in paid media, SEO/SEM, analytics, and digital growth strategies to drive measurable results in terms of leads, conversions, and ROI for projects across real estate, hospitality, and wellness.
Key Responsibilities Develop and implement performance marketing strategies across Google, Meta, Linked In, You Tube, Programmatic, and other relevant platforms.
Drive lead generation and conversions for Ridhira Group's real estate projects, hospitality retreats, and wellness offerings.
Manage campaign budgets, CAC, CPL, ROAS, and deliver strong ROI on digital spends.
Execute retargeting and remarketing campaigns to nurture leads through multiple funnels.
Collaborate with creative, content, and sales teams to ensure impactful campaigns aligned with brand objectives.
Optimize campaign creatives, ad copies, and landing pages for maximum conversion.
Monitor Google Analytics/GA4, Tag Manager, CRM dashboards, and create detailed campaign performance reports.
Scale new growth opportunities such as influencer marketing, affiliates, and digital partnerships.
Continuously benchmark against competitor campaigns and industry best practices.
Ensure marketing initiatives are aligned with business priorities and brand positioning.
Key Requirements Bachelor's or Master's degree in Marketing, Digital Marketing, or related field.5–8 years of hands-on experience in performance marketing, preferably in real estate, hospitality, or wellness sectors.
Proficiency in Google Ads, Meta Business Manager, Linked In Ads, SEO/SEM, Google Analytics (GA4), and Tag Manager.
Experience with CRM/marketing automation platforms (Hub Spot, Zoho, Salesforce, etc.).
Proven track record of achieving lead and revenue targets through digital campaigns.
Strong analytical, reporting, and campaign optimization skills.
Ability to manage cross-functional projects and work in a fast-paced environment.
Key Attributes Data-driven, ROI-focused, and growth-oriented mindset.
Strong problem-solving and analytical skills.
Collaboration-driven approach to work with internal stakeholders and agencies.
Passionate about innovation, lifestyle, wellness, and luxury experiences.
Hashtags for Job Posting#Performance Marketing #Digital Marketing #Ridhira Group #Growth Marketing #Marketing Manager #Real Estate Marketing #Hospitality Marketing #Wellness Marketing #ROI #Lead Generation Apply Now: Email: anusha@ridhira.com Whats App CV: +91 7386688223
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