Content Strategist

5 days ago

pune, India UrbanGabru Full time

**Job Title:** Content Creator - Instagram Reels


**Company:** UrbanGabru


**Location:** Pune, Maharashtra, India (On-site)


**About UrbanGabru: **


UrbanGabru is a trailblazing men's grooming brand dedicated to revolutionizing the grooming experience. Our products are designed with innovation and quality at the forefront, and we are passionate about creating a positive impact in the beauty and wellness industry. As we continue to grow, we are looking for a creative and dynamic Content Creator to join our team in Pune.


**Job Description:**


**Position Overview :**


UrbanGabru is seeking a talented and experienced Content Creator with a proven track record of growing Instagram accounts through engaging and viral content. The ideal candidate will have expertise in the beauty and wellness category and possess the skills to conceptualize, write, direct, shoot, and edit Instagram Reels. This role requires a deep understanding of social media trends, virality, and brand consistency.


**Key Responsibilities: **


- **Content Creation:** Develop and produce high-quality, engaging, and viral Instagram Reels that resonate with our target audience in the beauty and wellness category.

- **Conceptualization:** Brainstorm and generate innovative content ideas that align with UrbanGabru’s brand identity and marketing goals.

- **Scriptwriting:** Write compelling and creative scripts for Instagram Reels, ensuring each piece of content tells a story and captures the audience's attention.

- **Direction and Shooting:** Direct and shoot video content, ensuring high production value and alignment with the brand’s aesthetic.

- **Editing:** Edit video content to create polished and professional final products, ready for publication on Instagram.

- **Trend Analysis:** Stay up-to-date with the latest social media trends, especially on Instagram, to ensure content remains relevant and engaging.

- **Virality and Engagement:** Utilize knowledge of virality and engagement strategies to create content that not only reaches but also resonates with a wide audience.

- **Collaboration:** Work closely with the marketing team to align content strategies with broader marketing campaigns and objectives.

- **Brand Consistency:** Ensure all content is consistent with UrbanGabru’s brand voice, style, and messaging.


**Qualifications :**


- Proven experience in creating viral and engaging Instagram Reels.

- Demonstrated success in growing Instagram accounts, particularly within the beauty and wellness category.

- Strong skills in conceptualizing, writing, directing, shooting, and editing video content.

- Excellent understanding of social media trends, virality, and audience engagement strategies.

- Proficiency with video editing software and tools.

- Creative mindset with the ability to think outside the box and generate innovative content ideas.

- Strong communication and collaboration skills.

- Ability to work independently and manage multiple projects simultaneously.

- A portfolio showcasing previous work, especially viral and engaging Instagram Reels, is highly desirable.


**What We Offer:**


- Competitive salary and performance-based incentives.

- Opportunity to work with a dynamic and innovative team.

- Career growth and development opportunities.

- A positive and inclusive work environment.

- Modern office space located in Pune.


If you are a creative storyteller with a knack for creating viral Instagram Reels and a passion for beauty and wellness, we would love to hear from you. Join UrbanGabru and help us redefine men's grooming with your unique content.


**UrbanGabru is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.**

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