Trainee Analyst Media Performance

2 months ago

bangalore, India Publicis Global Delivery (PGD) Full time

Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation.


Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis. Sapient and health & wellness communications with Publicis Health. Publicis Groupes agencies are present in over 100 countries around the world.


The PGD team in India boasts of over 600+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.


Founded in 1926 by Marcel Bleustein-Blanchet, the father of French advertising, Publicis Groupe is today led by its third CEO in its history, Arthur Sadoun, Chairman & CEO. Maurice Lvy, who led the company for 30 years until June 2017, is today the Chairman of the Groupes Supervisory Board.


Job Location's : Gurgaon, Bangalore, Hyderabad & Pune


As a Trainee Analyst, you need to fulfill relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets. Role will also involve building, setting up, optimizing campaigns across platforms like Google, Bing, Facebook, Amazon.

 Analyze, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.

 Communicate with internal stakeholders on project development, timelines, and results

 Work closely with the other team members to meet goals.

 Work with your Digital Performance Manager to ensure that campaigns are set up and optimized in the correct way, according to brief and best practices.

 Budgets are spent within daily / monthly limits as assigned.

 Campaigns are monitored regularly and hit relevant targets.

 Reports and presentations are delivered to the highest level of quality and integrity

 Provide regular results analysis, reporting and recommendations

 Have input in developing short- and long-term search strategies

 Develop advanced Excel, Word and Power Point skills.

 Start building an understanding of the client’s business and digital marketing objectives

 Be at the forefront for overall Performance Marketing knowledge by keeping up to date with industry news and developments.

 Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.

 Detail-oriented with effective verbal, written, and visual communication skills for a variety of audiences.

 Enthusiasm for and ability in synthesizing large amounts of information and identifying key findings.

 Logical and analytical approach while interpreting the numbers.


You will fit right in if you have –

  • Excellent communication skills (Written + Verbal).
  • Self-motivated individual. Any certification in digital marketing
  • Disciplined: On attendance, deliverables and adhering to company ethical standards
  • High intellectual curiosity; willingness to learn and explore
  • Able to work in a highly multicultural environment. If you are excited for –
  • Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries
  • Diverse team & progressive work environment
  • A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization
  • Empowering your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package YOU are the one we’re looking for
  • Someone who truly understand what it takes to serve clients beyond expectations: crackone-off client challenges. Develop insights. Spark breakthrough creative ideas.

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