Assistant Finance Manager

About Company

An FMCG startup specializing in healthy food options , with a strong presence across leading e-commerce platforms, offline retail stores and various other channels .

Role Overview :

The Finance Controller will be responsible for overseeing and optimizing the entire finance function across verticals – including manufacturing, multi-brand cloud kitchens, e-commerce marketplaces, general trade, modern trade, and D2C platforms. The ideal candidate will combine strategic financial leadership with operational execution and compliance across a fast-paced and complex business environment.

Key Responsibilities:

• Financial Planning & Strategic Control
• Lead budgeting, forecasting, financial modelling, and planning across all business lines.
• Partner with leadership to align financial strategy with business growth plans – including new kitchen launches, retail expansion, and capex for manufacturing.
• Design and own the long-term financial roadmap, unit economics, and cost optimization.

Accounting & Compliance

• Ensure accurate and timely financial statements, monthly closing, and reporting across functions.
• Own statutory compliance, audits, and tax-related matters (GST, TDS, Income Tax, etc.).
• Liaise with external auditors, regulatory bodies, and financial institutions.

Manufacturing Finance

• Monitor and analyze cost of goods sold (COGS), raw material procurement, wastage, and yield.
• Collaborate with plant teams to improve cost efficiency and production planning.
• Track inventory, overhead allocation, and cost optimization at unit level.

Cloud Kitchens & Retail Expansion

• Build kitchen-wise P&L and location-level profitability tracking.
• Oversee budgeting and ROI analysis for kitchen expansion and new store rollout. E-Commerce & Marketplace Finance
• Reconcile revenues and commissions across marketplaces (Amazon, Blinkit, Zepto, BigBasket, etc.).
• Coordinate with marketing and logistics to allocate spend and measure ROAS and contribution margins.

Streamline invoicing, claims, and settlement processes.

• Cash Flow & Working Capital
• Monitor working capital cycles – receivables, payables, and inventory across functions.
• Forecast cash flow needs and ensure adequate liquidity for operations and growth.
• Build strong treasury and banking relationships.

Team Leadership & Technology Integration

• Lead and develop a high-performing finance team.
• Oversee ERP implementation and automation of finance processes
• Drive analytics-led decision-making via financial dashboards and MIS reports.

Who Should Apply:

• CA's with 2-3 years experience worked in mid-sized companies, startups, or as Senior Controllers in smaller organizations.
• strong finance & accounts experience, especially in FMCG, manufacturing, or startups
• Strong command over accounting, taxation, compliance, and internal controls.
• Proven exposure to manufacturing unit economics and P&L ownership.
• Hands-on leader with strong execution capability, able to work in fast-paced, dynamic setups.

What’s In It For You:

• Be a part of one of India's fastest-growing F&B startups, at the forefront of functional nutrition.
• Work with passionate leaders, backed by credible investors, and be involved in strategic decisions that impact scale.
• Ownership of the finance charter across manufacturing, tech, operations, and consumer brands.