Performance Marketing Manager – D2C Brand

2 weeks ago

Hyderabad, India TMRW House of Brands Full time

Job Description: Performance Marketing Manager – D2C Brand

Brand Name
- Urbano

Location:
Hyderabad, Telangana

About the Role

We are looking for a highly analytical and ROI-driven
Performance Marketing Manager
at Urbano to lead growth across our
D2C website and e-commerce marketplaces
(Amazon, Flipkart, Myntra). This role requires strong expertise in paid media, data-driven decision-making, and scaling campaigns across Meta, Google, and marketplace ad platforms.

Experience in
fashion, apparel, or lifestyle brands
will be highly valued, as you will be working in a fast-moving consumer category where creativity, seasonality, and brand positioning matter.

Key Responsibilities

1. D2C Performance Marketing

  • Plan, execute, and scale campaigns on
    Google Ads
    (Search, Shopping, Display, YouTube) and
    Meta Ads
    (Facebook, Instagram).
  • Manage
    full-funnel campaigns
    driving ROAS, CAC efficiency, LTV, and conversion rates.
  • Use
    GA4, Meta Pixel, and other tools
    for accurate tracking and attribution.
  • Collaborate with creative/content teams to deliver
    high-performing ad creatives and landing pages
    .
  • Lead
    A/B testing
    on creatives, copy, audience targeting, and placements.

2. Marketplace Advertising

  • Run and optimize paid campaigns on
    Amazon (AMS), Flipkart Ads, and Myntra Ads
    .
  • Partner with marketplace/category teams to allocate budgets by
    SKU performance, seasonal demand, and brand priorities
    .
  • Implement keyword strategies, sponsored ads, and DSPs to boost
    visibility and organic rankings
    .
  • Continuously monitor and optimize bids, targeting, and keywords to hit KPIs.

3. Budgeting & Reporting

  • Build and manage
    monthly media plans and forecasts
    .
  • Ensure strict
    budget control and efficient allocation
    across channels.
  • Report weekly/monthly on
    ROAS, CPA, CTR, CVR, etc.
    , with actionable insights.
  • Identify
    growth opportunities
    through data, benchmarks, and market trends.

Key Requirements

  • 4–6 years of hands-on
    performance marketing experience
    for
    D2C brands and e-commerce marketplaces
    .
  • Strong knowledge of
    Meta Ads, Google Ads (Search, Shopping, Display), Amazon Ads, Flipkart Ads, Myntra Ads
    .
  • Advanced skills in
    GA4, Excel, Looker Studio / Power BI
    .
  • Strong understanding of
    attribution models, customer journeys, and CRO
    .
  • Prior experience in
    fashion, apparel, or lifestyle categories (highly preferred).
  • Ability to collaborate across teams and manage creative/agency resources.

Preferred Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • Certifications in
    Google Ads
    and
    Meta Blueprint
    are a plus.
  • Exposure to CRM & retention tools (
    CleverTap, WebEngage, MoEngage, KwikEngage
    ) is an advantage.


If you are passionate about fashion & lifestyle, skilled at scaling digital campaigns, and motivated by ROI, this role gives you the opportunity to directly impact growth across D2C and marketplaces.

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