Content Marketing Manager

3 weeks ago

bangalore, India Apna Full time

We are seeking a talented and experienced B2B Content Marketing Manager to join our Enterprise Marketing team. The ideal candidate will be responsible for developing and executing content strategies that drive engagement, generate leads, and support our overall business objectives within the B2B segment. This role requires a strategic thinker with a passion for storytelling and a strong understanding of the B2B landscape.

Requirement

  • Develop and execute comprehensive B2B content marketing strategies aligned with our business goals, target audience, and brand voice.
  • Create compelling and high-quality content including blog posts (short form & long form both), case studies, presentations, sales support materials, whitepapers, infographics, videos, event & webinar agenda/talk track creation & design collaterals, Founders’ personal branding on Linkedin and more to attract and engage B2B prospects and customers
  • Collaborate cross-functionally with Product Marketing, Sales, and internal or external teams to ensure content is aligned with product messaging, sales enablement needs, and campaign objectives
  • Conduct thorough research to understand industry trends, customer pain points, and competitive landscape to inform content creation and messaging
  • Manage content calendar and editorial workflow, ensuring timely delivery of content assets while maintaining quality and consistency
  • Optimize content for SEO and leverage data analytics to measure content performance, identify opportunities for improvement, and make data-driven decisions
  • Stay up-to-date with emerging trends and best practices in content marketing, B2B marketing, and the industries we serve, and apply this knowledge to enhance our content strategy.

Requirements

  • A focus on creative content marketing for B2B sectors
  • Creative thinker with a keen eye for storytelling to make B2B content interesting
  • Excellent writing skills and the ability to communicate effectively at all levels
  • Track record in producing a wide variety of content
  • Up-to-date knowledge of content marketing trends, SEO best practices, emerging technologies & tools
  • Data-driven mindset with the ability to analyse content performance metrics and translate insights into actionable strategies.
  • Strong collaboration skills to work cross-functionally and manage multiple stakeholders
  • Proficiency in market research
  • Ability to create B2B buyer personas with the goal of developing effective, targeted content
  • You need to have at least 3-5 years of experience in managing B2B content to qualify for this position
  • A bachelor’s degree in Journalism, Marketing, Communications, or English is considered a plus
  • Excellent project management skills to ensure on-time content delivery

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