Area Sales Executive

4 weeks ago

Bengaluru, Karnataka, India Honasa Consumer Ltd. Full time

Key Responsibilities:

Sales & Target Achievement:

  • Drive primary and secondary sales for Modern Trade in Bangalore
  • Achieve monthly, quarterly, and annual sales targets.
  • Manage and grow business with national and regional modern trade accounts

Team Management:

  • Lead, mentor, and supervise a team of Sales Officers and Merchandisers.
  • Monitor team performance and provide necessary training and guidance.
  • Ensure adherence to beat plans and market coverage.

Account Management:

  • Maintain strong relationships with category managers and store managers of key MT accounts.
  • Negotiate visibility, promotions, and joint business plans.
  • Execute trade marketing plans effectively.

Operational Excellence:

  • Ensure planogram compliance and optimal shelf visibility.
  • Manage stock levels, timely replenishment, and order processing.
  • Coordinate with distributors/SS for product availability and timely deliveries.

Market Intelligence:

  • Track competitor activities and market trends.
  • Share insights with internal stakeholders to aid strategic planning.

Reporting:

  • Regularly update sales performance, stock status, and team activities.
  • Submit accurate and timely MIS reports.

Qualifications & Skills:

  • Graduate/MBA in Sales, Marketing, or related field.
  • 3–5 years of experience in Modern Trade sales, preferably in FMCG/Consumer Goods.
  • Experience in handling modern trade accounts and managing teams.

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