Omnichannel Orchestration
4 days ago
We’re looking for people who are determined to make life better for people around the world.
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 41,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease. We’re looking for people who are determined to make life better for people around the world.
As Lilly strives to achieve these objectives, we have embarked on building and in-housing a state-of-the-art Customer data platform to enable more personalized marketing operations. This platform will
- ingest a wide variety of data sources,
- run advanced personalized marketing models
- and integrate seamlessly with all other Lilly SF and marketing operations platforms
to provide recommendations on “what should we do next” to the sales and marketing teams at the individual doctor level, enabling better decision making and improving customer experience.
As part of this team, we are excited to welcome professionals interested in driving cutting-edge technology-driven business operations, with a focus on quality assurance and continuous improvement. This team will be responsible for operating the omnichannel ‘Next Best Engagement’ recommendation engine platform (CDP) which will drive SF and marketing campaigns for Eli Lilly USA.
Mandatory Requirements:
Technical and behavioral skills/qualifications:
Bachelor’s degree, preferably in quantitative/IT related fields (Engineering, operations, IT/IS) Proven experience working with Customer Data Platforms (CDP) or Data Management Platform (DMP) is preferred 3-5 years total experience, with 1-2 years’ in manipulating and mining large data sets using SQL, including ability to debug code written by others Strong understanding of how technology-driven data management and analytics drive better personalized marketing campaigns Good verbal and written communication to enable successful delivery in a dynamic environment in a large matrixed team and virtual work for a large part of 2021Preferred qualifications:
Prior experience in executing operations programs that use data-driven decision engines, in digital marketing (through CDP, SFMC, Adobe etc) Fundamental understanding of the digital marketing ecosystem (customer data, analytics, content creation and management, A/B testing etc) Understanding of HCP and Patient engagement strategies and tactics Certifications in SQL or other querying/programming languages; project mgmt. certifications Experience working in Agile/Scrum setups, using JIRA or other relevant platforms Understanding of data privacy, consent management and utilization of these for marketing engagement Prior experience with executing US pharmaceutical SF and digital marketing operations (how CDP, Veeva, emails, web, P2P channels are used for marketing to doctors) and specific services (Epocrates, Medscape, Doximity etc), either with an agency or through in-house service centersLilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
#WeAreLilly
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