Content Planner

1 month ago

bangalore, India Indegene Full time

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations be future ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship, and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out

What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?

We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers.

We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of this will lead to a truly differentiated experience for you.

If this excites you, then apply below.

The Content Planner role works closely in Market as a partner to the Brand Team, Medical, Legal and Regulatory (MLR) Reviewers, IBEX, GCO, IT and Agency partners across the Brand and Therapeutic Area to enhance the efficiencies of the MLR Review and Approval experiences to accelerate the speed of content delivery to market.


The Content Planner role is aligned to the Omnichannel ways of working, with an Agile mindset and Project Management capabilities and will generate a prioritized, cross brand, consult led approach to the management of Content MLR Review and Approval.


The role is responsible for leading, documenting and publishing an effective in market planning process, across brand teams, to enable a transparent, single source of truth of MLR Review and Approval priorities and associated consultations to drive compliant, efficient and effective experiences from content creation through to the delivery to market.


The Content Planner is widely connected to enable the inclusion of relevant SMEs and Digital Enablers, both Globally and Locally to drive a Global to Local approach to the management of content MLR review and approval. The collaboration between the Global Digital Experience Planners (DXP) elevates the careful orchestration between global and local resources to enable the co creation of content thereby accelerating the reuse and localization efforts required for delivery to market.



Core Duties and Responsibilities:

  • Drives active engagement via Consultation experiences between the content originator/s and MLR Review and Approval teams, including relevant SMEs for Omnichannel campaigns, digital, IT, patient, and or compliance discussions and Agency alignment as required.
  • Accountable for the continuous prioritization of content for MLR Review and Approval through effective partnership with the Omnichannel planning team / Brand team and MLR Review and Approval teams – cross brand as needed.
  • Accountable and responsible for the publication of a transparent single source of truth on agreed priorities and review schedules, adapting as required through an agile methodology that complements the evolving business needs.
  • Produces Veeva PromoMat reports for local demand forecasting and prioritization needs on a regular basis.
  • Working closely with the Content Originators across the Omnichannel and Brand teams to establish a local project planning, providing a robust forecast of content demand for MLR Review and Approval.
  • Partners with the Global Digital Experience Planners to ensure Multi Market Consults are held for the key strategic artefacts driving efficient Global to Local content creation.
  • Acts as a digital champion and change agent in leading transformation in partnership with the IBEX and EUCAN Digital Experience Director and team.
  • Provide asset submission guidance in line with approved marketing guidance.
  • Enforce asset metadata standards (product, asset grouping, key dates, etc) for MLR approval efficiency.
  • Aid MLR comment resolution support.
  • Builds strong collaborative relationships with key stakeholder teams, especially editorial team, and partners aligned to the needs of MLR review and approval, Global to Local and Omnichannel ways or working.


Minimum Requirements:

  • Bachelor's degree.
  • Experience with Pharmaceutical brand strategic and operational planning processes
  • Competent Veeva PromoMat user.
  • Independent self-starter with demonstrated program management skillset.
  • Knowledge of the MLR (Medical, Legal, Regulatory) Planning in regards to the development and approval of promotional content that enable the delivery of multi-channel and omnichannel campaigns.
  • Understanding of processes related to Omni/digital content development, content strategy and MLR Review & Approval processes – claims formation and substantiation needs.
  • Demonstrated strong oral and written communications.
  • Ability to work in a matrix team environment.
  • Experience using project management software to plan, monitor and communicate project progress.

Demonstrated success in:

  • program management of strategic and/or business critical initiatives.
  • leading cross-functional teams/ability to lead without authority.
  • leading and managing change across large stakeholder teams including, in some instances, external outsourced resource partners.


Preferred Background:

  • Project Management, SAFe Agile (Sprint/MVP focused) planning experience and/or certification.
  • Understanding of scientific and/or commercial marketplace respective to bio-pharmaceutical therapeutic area(s).


EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

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