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Marketing Content Manager

3 months ago

bangalore, India EASYECOM Full time

About the position:


We are looking for a highly analytical thinker with an audience-first mindset for the role of content marketing manager. The candidate needs to be a hustler who knows how to hack growth in a fast-paced, ever-evolving environment with proven results in previous profiles. You are expected to be an expert in your understanding of how content can play a crucial role in any business. A strong understanding of analytics, the nuances, advantages, and shortcomings of each platform, and the know-how to utilize data in formulating the campaign strategy is a must.


About EasyEcom:


EasyEcom is an eCommerce enablement platform and is an industry-leading omnichannel order & warehouse management solution for B2C and B2B business management. The SaaS software is currently catering to several eCommerce businesses and multichannel retailers like Epigamia, RedTape, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to a 200+ members strong team, and being VC funded, we are continuing to expand over and beyond


Responsibilities:


  • Orchestrate and implement digital content strategies across online platforms.
  • Drive traffic & engagement that translates to sales & brand promotion.
  • Strategize and execute marketing activities based on a decided budget and continually work towards maximizing ROI
  • Measure the results of marketing activities to inform future marketing campaigns
  • Implement SEO best practices
  • Design & implement creative marketing strategies to disseminate content.
  • Repurpose Content into various formats (including but not limited to slides, videos, podcasts, infographics, ebooks, whitepapers, and PPTs) basis the channel chosen for dissemination


Requirements:


  • Master’s degree in marketing or related field
  • 4+ yrs prior experience in SaaS/B2B domain or both
  • Showcase tangible results in past profiles
  • A strong knack for narrative creation that aligns with brand-building activities
  • A thorough understanding of user behavior and multi-flow buyer journey
  • Well-adept with Webflow and marketing automation
  • Ability to plan and create audience-relevant content with a strong SEO understanding (SEM experience is a ++)
  • Strong analytical skills, with experience analyzing data and making data-driven decisions
  • Proficiency with analytics tools (social media, SEO, Competitor analysis) along with GA and GSC
  • Adept with both organic and paid media for growth
  • Excellent communication & collaboration skills
  • Ability to prioritize and manage multiple tasks and projects