Brand Activation Manager

2 months ago

Bengaluru, India United Breweries Ltd. Full time

We at United Breweries are looking for Brand Activation Manager with 5+ years of relevant experience based at Bangalore location.


Title: Brand Activation Manager

Function: Marketing

Key Accountabilities:

  • Increase in brand awareness: Measure the growth in brand recognition and recall among the target audience through surveys, brand tracking studies, and social media analytics.
  • Engagement metrics: Monitor and analyze key engagement metrics such as website traffic, social media interactions, and email open rates to assess the effectiveness of brand activation campaigns.
  • Sales and revenue growth: Track the impact of brand activation activities on sales and revenue generation, including the number of new customers acquired, repeat purchases, and overall revenue growth.
  • Customer loyalty and retention: Measure customer satisfaction, loyalty, and retention rates to evaluate the success of brand activation efforts in building long-term relationships with customers.
  • Return on Investment (ROI): Calculate the ROI of brand activation campaigns by comparing the costs incurred with the resulting increase in sales, revenue, and brand equity.
  • Market share growth: Monitor changes in market share and brand preference to assess the effectiveness of brand activation strategies in gaining a larger share of the market.
  • Brand perception and reputation: Conduct brand perception surveys and monitor online sentiment to gauge the impact of brand activation initiatives on brand image and reputation.
  • Partnership and collaboration success: Evaluate the success of partnerships and collaborations with external partners, agencies, and vendors in achieving brand activation goals, such as increased brand exposure and access to new markets.
  • Innovation and creativity: Assess the level of innovation and creativity in brand activation campaigns through awards won, industry recognition, and customer feedback.
  • Cost efficiency: Monitor and optimize the allocation of resources and budgets to ensure cost-effective brand activation activities without compromising on quality and impact.
  • Business Partnering: The brand activation manager will collaborate with business partners, such as sponsors, co-branding partners, and strategic alliances, to enhance brand activations and reach new markets.

Education Qualification: Desired but not mandatory Qualification: Master’s in Business Administration

Desired experience

  • Proven experience in brand activation or marketing roles.
  • Strong understanding of consumer behavior and market dynamics.
  • Excellent project management and organizational skills.
  • Creative thinking and problem-solving abilities.
  • Strong communication and interpersonal skills.
  • Ability to work effectively in a fast-paced and dynamic environment.
  • Proficiency in using marketing tools and software.
  • 5+ Years of experience.

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