Brand Manager

3 weeks ago

Bengaluru, India Curefit - house of cult Full time

Curefit Healthcare Pvt Ltd is India’s largest fitness company. Founded in 2016 by Mukesh Bansal and Ankit Nagori, Curefit offers a comprehensive range of fitness services and products through its two brands, cult.fit and cult.sport. With a mission to make fitness fun, easy and accessible, cult.fit offers group workouts, online classes, sports facilities, and personalized solutions at fitness centers & partner gyms across the country. By adopting innovative subscription-led revenue models and employing cutting-edge technological interventions to cultivate healthy habits, cult.fit has emerged as the go-to destination for fitness enthusiasts across the country. cult.sport focuses on simplifying health and well-being by offering smart fitness products tailored to the everyday athlete. The cult.sport product range is thoughtfully designed to deliver the ultimate workout experience, featuring high-quality sportswear, versatile at-home workout equipment, bicycles, and nutraceuticals.


Company: Cultsport


Location: Bengaluru


About Us: Avant develops sport specific footwear for the active Indian consumer. We make shoes that help people play better.



Job Description:

We are seeking a talented and experienced Brand Marketer to join our team and lead the development of brand awareness for our footwear brand, Avant. The ideal candidate will have a proven track record of success in brand marketing within the consumer goods industry, with a particular emphasis on driving brand awareness through both online and offline channels.



Responsibilities:

Develop and execute comprehensive brand marketing strategies to increase awareness of Avant footwear across target demographics.

Collaborate with cross-functional teams to ensure brand consistency and alignment across all marketing efforts.

Utilize both online and offline channels, including social media, influencer partnerships, PR campaigns, events, and more, to maximize brand exposure.

Analyze market trends and consumer insights to identify opportunities for growth and innovation within the footwear market.

Track and measure the effectiveness of brand marketing initiatives, providing regular reports and insights to key stakeholders.

Stay up-to-date on industry best practices and emerging trends in brand marketing, incorporating new strategies and tactics as appropriate.



Qualifications:

Strong understanding of both online and offline marketing channels, with the ability to develop integrated marketing campaigns that leverage multiple touchpoints.

Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and external partners.

Analytical mindset with the ability to interpret data and insights to inform strategic decision-making.

Creative thinker with a passion for storytelling and brand building.

Experience working with fashion brands is a plus.



If you are a results-oriented Brand Manager with a passion for building consumer brands, we want to hear from you

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