Brand Manager
3 weeks ago
About the Customer
Company is an Indian company that mainly manufactures luxury fashion accessories such as jewelry, watches and eyewear.
About the Role
Designation : Brand manager
Work Location: Bangalore
Work Experience: 4 - 9 Years of experience
This business-critical role will drive strategic thinking and execution excellence through brand marketing across traditional and digital channels, measurement, reporting & consumer research.
- Act as brand custodian and drive impact for brand growth.
- Define the marketing and communications strategy across channels and customer cohorts to deliver the business goals.
- Leverage customer insights to understand the overall brand health and build relevant brand properties and campaigns to drive brand metrics.
- Drive creative and communication development to ensure consistent and concise messaging to the customers.
- Digital – Building digital influence for the brand is one of the key aspect of this role. Build the social media presence of the brand by rolling out relevant content, own the content calendar & build the brand buzz through influencers/collabs.
- Performance marketing – Drive performance marketing initiatives across own platforms and marketplaces. Grow the market places for the brand through always on visibility. Build a strong bottom of the funnel conversion through a mix of search, crm & display campaigns.
- Collaborate with external agencies like Creative, Digital, Media, PR to drive brand priorities and its execution.
- Influence without authority a wide bench of senior stakeholders to shape and deliver the customer and business priorities.
Background and Requirements
Job Requirements
Skills - Brand marketing, Brand manager, atl, btl
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