Brand Manager-Heineken

4 weeks ago

Bengaluru, India United Breweries Ltd. Full time

Role Title: Brand Manager – Heineken Portfolio Department: Marketing

Location: Bangalore Head Office.

Education:

MBA in Marketing

Desired Requirements: ● Minimum 2 to 3 years of relevant experience in Marketing (preferably FMCG/Alco Bev)

● Initial experience in Sales will be a plus

● Knowledge of campaign designing (TVCs and online campaigns), agency handling and on-ground activation ● Ability to analyze and apply market research results into communications strategy ● Skills in brand positioning and consumer segmentation

● Brand launch experience

● Strong communication skills

● Creative thinker and problem solve


Key Accountabilities:


1. Portfolio Strategy and ATL Budget Management

Lead annual brand strategy by drafting plans based on proven consumer and customer insights

● Responsible for the development, implementation & evaluation of brand and promotional plans to the last mile

● Plan and execute all integrated communications and media initiatives across channels; offline and online

● Assist with product development, pricing and new product launches while keeping a close eye on emerging white spaces in the category

● Determine priority markets, marketing activities, devise required budget for all activities (zero based budgeting) to achieve brand objectives.


2. Market Research, Consumer Insights and Media Planning

● Partner with agencies to plan & implement market research activities & campaign evaluations to drive efficacy

● Draft media brief while coordinating with internal media team and external media agency to develop a robust media plan driving the brand health metrics


3. Campaign, Digital & Experiential Marketing

● Contribute to the development and implementation of annual campaign plans across media vehicles

● Set up and run effective online communication monitoring and evaluation systems

● Track and analyze traffic flow and provide regular internal report

● Evaluate emerging technologies to engage with our consumers and customers

● Collaborate with the digital team to drive yearly digital agenda of the brand

● Strategies and execute on-ground activations to bring alive the brand experience closer to our consumers


4. Marketing Operations and Reporting

● Drive adherence to internal SOPs and guidelines pertaining to marketing operations

● Strict implementation and tracking of Brand’s marketing spend in synch with the brand plan

● Tracking and reporting of volume and be a one-stop-shop for demand planning related tasks to ensure consistent and supply

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