Email Marketing Specialist

4 weeks ago

Noida, India Rannkly Full time

Job Title: Email Marketing Specialist

Location: Noida (Onsite)

Experience: 2–6 Years

Employment Type: Full-time

About Rannkly

Rannkly is a growing SaaS-based company helping businesses enhance their digital presence and customer engagement. We are looking for a data-driven and creative Email Marketing Specialist to join our team and drive impactful email campaigns.

Key Responsibilities:

Plan, execute, and optimize email marketing campaigns to generate leads and improve customer engagement.

Conduct A/B testing on subject lines, content, send times, and designs to improve open rates and CTR.

Manage bulk/mass mailing campaigns while ensuring proper segmentation and targeting.

Utilize email marketing tools/platforms (e.g., Mailchimp, SendGrid, HubSpot, Zoho Campaigns, or similar).

Build, manage, and maintain subscriber lists while ensuring data accuracy and compliance with email regulations (GDPR, CAN-SPAM).

Monitor and analyze campaign performance metrics (open rate, CTR, bounce rate, conversions) and prepare reports with insights.

Collaborate with design, sales, and content teams to craft compelling email content.

Implement automation workflows (drip campaigns, nurture campaigns, re-engagement campaigns).

Ensure deliverability best practices, avoiding spam filters and maintaining domain reputation.

Must-Have Skills:

Strong experience with email marketing tools (Mailchimp, SendGrid, HubSpot, Zoho Campaigns, etc.).

Proven expertise in A/B testing and campaign optimization.

Hands-on experience in bulk/mass mailing campaigns.

Knowledge of email deliverability, segmentation, and automation.

Analytical mindset with the ability to interpret data and provide actionable insights.

Strong attention to detail and excellent communication skills.

Good to Have:

Basic HTML/CSS knowledge for email template customization.

Experience in SaaS or IT industry.

Familiarity with CRM systems (HubSpot, Zoho, Salesforce).

What We Offer:

Competitive salary & performance-based incentives.

Opportunity to work in a fast-growing SaaS startup.

Collaborative work culture with exposure to innovative digital marketing strategies.

Learning and growth opportunities with cross-functional teams.

If you're passionate about creating impactful email campaigns and driving measurable results, we'd love to connect with you

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