Email Marketing Specialist

3 weeks ago

Greater Noida, India Uplers Full time

Job Title: Email Marketing Specialist

Location: Noida (Onsite)

Experience: 2 to 6 Years

Employment Type: Full-time

Salary: Confidential (based on experience)

Shift: (GMT+05:30) Asia/Kolkata (IST)

(*Note: This is a requirement for one of Uplers' client- Rannkly)

Required skills: Email Marketing

Key Responsibilities:

  • Plan, execute, and optimize email marketing campaigns to generate leads and improve customer engagement.
  • Conduct A/B testing on subject lines, content, send times, and designs to improve open rates and CTR.
  • Manage bulk/mass mailing campaigns while ensuring proper segmentation and targeting.
  • Utilize email marketing tools/platforms (e.g., Mailchimp, SendGrid, HubSpot, Zoho Campaigns, or similar).
  • Build, manage, and maintain subscriber lists while ensuring data accuracy and compliance with email regulations (GDPR, CAN-SPAM).
  • Monitor and analyze campaign performance metrics (open rate, CTR, bounce rate, conversions) and prepare reports with insights.
  • Collaborate with design, sales, and content teams to craft compelling email content.
  • Implement automation workflows (drip campaigns, nurture campaigns, re-engagement campaigns).
  • Ensure deliverability best practices, avoiding spam filters and maintaining domain reputation.

Must-Have Skills:

  • Strong experience with email marketing tools (Mailchimp, SendGrid, HubSpot, Zoho Campaigns, etc.).
  • Proven expertise in A/B testing and campaign optimization.
  • Hands-on experience in bulk/mass mailing campaigns.
  • Knowledge of email deliverability, segmentation, and automation.
  • Analytical mindset with the ability to interpret data and provide actionable insights.
  • Strong attention to detail and excellent communication skills.

Good to Have:

  • Basic HTML/CSS knowledge for email template customization.
  • Experience in SaaS or IT industry.
  • Familiarity with CRM systems (HubSpot, Zoho, Salesforce).

What We Offer:

  • Competitive salary & performance-based incentives.
  • Opportunity to work in a fast-growing SaaS startup.
  • Collaborative work culture with exposure to innovative digital marketing strategies.
  • Learning and growth opportunities with cross-functional teams.

If youre passionate about creating impactful email campaigns and driving measurable results, wed love to connect with you

About Client:

Rannkly is a growing SaaS-based company helping businesses enhance their digital presence and customer engagement. We are looking for a data-driven and creative Email Marketing Specialist to join our team and drive impactful email campaigns.

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