email marketing specialist

3 days ago


Greater Noida, Uttar Pradesh, India SDAD TECHNOLOGY Full time ₹ 3,60,000 - ₹ 7,20,000 per year
Job Description

EMAIL MARKETING SPECIALIST

Experience: 3 to 4 Yrs
Location: Noida
Salary: UP TO 4 LPA
Posted on: 21 Jan, 2025

Job Profile: EMAIL MARKETING SPECIALIST

About Us:

TradeFlock is a leading business magazine providing valuable insights, industry trends, and expert advice to entrepreneurs, business owners, and corporate decision-makers. As we expand our reach, were looking for a dedicated Email Marketing Specialist to help drive engagement, increase readership, and support our business goals through effective and innovative email marketing strategies.

:

As an Email Marketing Specialist at TradeFlock, you will be responsible for creating, managing, and optimizing email campaigns that engage our diverse audience. You will leverage tools like YAMM, G Suite, and Mail Merge, Bulk mail to create personalized and high-impact email campaigns that resonate with our subscribers. Your role will require creativity, strong technical skills, and a keen eye for data-driven decision-making.

Key Responsibilities:
  • Email Campaign Creation & Management:
    • Design and implement email campaigns using YAMM (Yet Another Mail Merge), G Suite, Bulk Mail, and Mail Merge to deliver personalized, targeted messages to our audience, ensuring high engagement rates.
  • Audience Segmentation:
    • Use Google Sheets and YAMM to segment audiences based on data points such as behavior, demographics, and engagement history. Tailor content to specific segments for better response rates.
  • Email List Management:
    • Maintain and manage email lists through Google Sheets, ensuring they are clean, up-to-date, and properly segmented to avoid bounces and improve deliverability.
  • Campaign Tracking & Optimization:
    • Monitor the performance of email campaigns through Google Analytics and G Suite tools. Conduct A/B testing of subject lines, content, and CTAs to improve open rates, click-through rates, and conversions.
  • Automation & Workflows:
    • Set up automated workflows using YAMM and G Suite, including welcome emails, drip campaigns, and lead nurturing series, ensuring timely follow-ups and ongoing audience engagement.
  • Personalization & Mail Merge:
    • Use Mail Merge techniques in G Suite to personalize mass emails, addressing individual recipients by name, location, or other relevant data points to drive higher engagement.
  • Reporting & Analysis:
    • Generate detailed reports on email campaign performance and identify trends and areas for improvement. Share insights with the marketing team to optimize future campaigns.
Required Skills and Qualifications:
  • Bachelors degree in Marketing, Communications, or a related field, or equivalent experience.
  • Proven experience (2 years) in email marketing, specifically using YAMM, G Suite, and Mail Merge.
  • Strong proficiency in Google Sheets, especially for list management, segmentation, and analysis.
  • Knowledge of email marketing platforms and tools (e.g., YAMM, G Suite, Google Analytics, and Mail Merge) for designing.
  • Excellent understanding of email marketing best practices, including deliverability, subject line crafting, and call-to-action strategies.
  • Creative mindset and attention to detail to create visually appealing and effective email content.
  • Strong written and verbal communication skills, with a focus on clear, concise, and engaging messaging.
  • Experience in project management and meeting deadlines in a fast-paced environment.
Preferred Skills:
  • Familiarity with email automation tools and integrations within G Suite.
  • Knowledge of A/B testing methodologies and email optimization techniques.
  • Experience working in the publishing, media, or business industries.
Benefits:
  • Competitive salary with performance-based incentives.
  • Flexible working hours and the option for remote work.
  • Professional development opportunities and a supportive team environment.
  • Health Insurance (where applicable).
  • Paid time off (PTO) and company holidays.

Pay: 30, ,000.00 per month

Schedule:

  • Day shift
  • Monday to Friday
Supplemental Pay:
  • Performance bonus
Key Skills:
  • YAMM
  • G Suite
  • Mail Merge


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