Lead Digital UX Content Specialist T500-19687

About Delta Tech Hub:

Delta Air Lines (NYSE: DAL) is the U.S. global airline leader in safety, innovation, reliability and customer experience. Powered by our employees around the world, Delta has for a decade led the airline industry in operational excellence while maintaining our reputation for award-winning customer service. With our mission of connecting the people and cultures of the globe, Delta strives to foster understanding across a diverse world and serve as a force for social good. Delta has fast emerged as a customer-oriented, innovation-led, technology-driven business. The Delta Technology Hub will contribute directly to these objectives. It will sustain our long-term aspirations of delivering niche, IP-intensive, high-value, and innovative solutions. It supports various teams and functions across Delta and is an integral part of our transformation agenda, working seamlessly with a global team to create memorable experiences for customers.

Responsibilities:

Strategic Content Design & Implementation:

• Advise on and implement visual systems for promotional pages and microsites, ensuring alignment with Delta's brand standards.
• Maintain consistency in tone, imagery, copy, accessibility, and usability across digital experiences.

Content Experimentation & Optimization:

• Collaborate with marketers and leverage tools like Persado to test copy variations and persuasive language combinations for performance.
• Drive experimentation and optimization strategies for core landing pages across retailing needs.

Design System Advocacy:

• Influence and champion the development of new design system components to support inspirational content and enhance customer journeys.
• Ensure content strategies are scalable and aligned with future UX system evolution.

Microsite Ownership:

• Lead the end-to-end experience design and build of microsites, ensuring strategic alignment and high-quality execution.

Governance & Alignment:

• Align content strategies with Delta's UX content governance frameworks and systems.
• Ensure all content adheres to accessibility standards and supports seamless contextual flows (e.g., flight deals, travel inspiration).

WHAT YOU NEED TO SUCCEED (MINIMUM QUALIFICATIONS):

• Possess a bachelor's degree in communications , Human-Computer Interaction (HCI), Design, Marketing, or a related field. Certifications in UX, content strategy, or digital marketing.
• 3–6 years of experience in content strategy, UX writing, or digital content creation.
• Proven experience working on cross-functional teams (design, product, engineering, marketing).
• Experience with user-centered design and content testing methodologies.
• Strong understanding of UX principles, information architecture, and content design.
• Tag Management: Familiarity with tag management systems to implement tracking without dev support.
• Familiarity with SEO best practices for content/site builds to drive visits and conversion
• Proficiency with tools such as Figma, Content DAMs, Content Supply Chain systems and Content Management systems ( Adobe Experience Manager AEM)
• Strong communication skills, ability to provide feedback and share new recommendations with stakeholders
• Ability to translate complex ideas into clear, user-friendly content and excellent writing and editing skills tailored for digital experiences
• Comfortable working in agile environments and managing multiple projects.
• Understanding of user research and testing methodologies
• Basic knowledge of web development technologies such as HTML, CSS, and JavaScript
• Understanding of web and mobile design guidelines, accessibility standards, and responsive design principles
• Consistently prioritizes safety and security of self, others, and personal data.
• Embraces diverse people, thinking, and styles

WHAT WILL GIVE YOU A COMPETITIVE EDGE (PREFERRED QUALIFICATIONS):

• Strong cross functional collaboration
• Solid foundation in all aspects of digital content design
• Previous retail, airline, or e-commerce design experience
• Knowledge in Adobe MarTech tools
• Strong knowledge in HTML, CSS, and Javascript