Senior Digital Ux Content Specialist

About Delta Air Lines About the Company Delta Air Lines NYSE DAL is the U S global airline leader in safety innovation reliability and customer experience Powered by our employees around the world Delta has for a decade led the airline industry in operational excellence while maintaining our reputation for award-winning customer service With our mission of connecting the people and cultures of the globe Delta strives to foster understanding across a diverse world and serve as a force for social good In 2024 Delta was recognized by Fortune with a No 11 placement on Fortune s Top 50 Most Admired Companies list The company s strong management and commitment to providing elevated experiences and premium products also secured a No 1 ranking out of the eight airlines on the list Delta landed on TIME s inaugural list of the World s Best Companies coming in at No 12 - the only U S airline in the top 155 TIME s award is based on three criteria employee satisfaction revenue growth and sustainability Delta s people-first culture continues to be recognized earning the airline a spot on Fortune s 100 Best Companies to Work For list for the fifth year Delta is the only airline included on the 2024 list Additionally Delta earned a coveted spot on Fast Company s list of the Most Innovative Companies climbing from its No 8 spot in 2023 to No 2 in the travel category The airline was recognized for its Wi-Fi revolution that is working to ensure the future of travel is connected About the Delta Technology Hub DTH Bangalore Delta has fast emerged as a customer-focused innovation-led technology-enabled business The Delta Technology Hub will contribute directly to these objectives About Delta Tech Hub Delta Air Lines NYSE DAL is the U S global airline leader in safety innovation reliability and customer experience Powered by our employees around the world Delta has for a decade led the airline industry in operational excellence while maintaining our reputation for award-winning customer service With our mission of connecting the people and cultures of the globe Delta strives to foster understanding across a diverse world and serve as a force for social good Delta has fast emerged as a customer-oriented innovation-led technology-driven business The Delta Technology Hub will contribute directly to these objectives It will sustain our long-term aspirations of delivering niche IP-intensive high-value and innovative solutions It supports various teams and functions across Delta and is an integral part of our transformation agenda working seamlessly with a global team to create memorable experiences for customers Responsibilities Strategic Content Design Implementation Advise on and implement visual systems for promotional pages and microsites ensuring alignment with Deltas brand standards Maintain consistency in tone imagery copy accessibility and usability across digital experiences Content Experimentation Optimization Collaborate with marketers and leverage tools like Persado to test copy variations and persuasive language combinations for performance Drive experimentation and optimization strategies for core landing pages across retailing needs Design System Advocacy Influence and champion the development of new design system components to support inspirational content and enhance customer journeys Ensure content strategies are scalable and aligned with future UX system evolution Microsite Ownership Lead the end-to-end experience design and build of microsites ensuring strategic alignment and high-quality execution Governance Alignment Align content strategies with Deltas UX content governance frameworks and systems Ensure all content adheres to accessibility standards and supports seamless contextual flows e g flight deals travel inspiration WHAT YOU NEED TO SUCCEED MINIMUM QUALIFICATIONS Possess a bachelors degree in communications Human-Computer Interaction HCI Design Marketing or a related field Certifications in UX content strategy or digital marketing 36 yearsof experience in content strategy UX writing or digital content creation Proven experience working oncross-functional teams design product engineering marketing Experience withuser-centered designand content testing methodologies Strong understanding of UX principles information architecture and content design Tag Management Familiarity with tag management systems to implement tracking without dev support Familiarity with SEO best practices for content site builds to drive visits and conversion Proficiency with tools such as Figma Content DAMs Content Supply Chain systems and Content Management systems Adobe Experience Manager AEM Strong communication skills ability to provide feedback and share new recommendations with stakeholders Ability to translate complex ideas into clear user-friendly content and excellent writing and editing skills tailored for digital experiences Comfortable working in agile environments and managing multiple projects Understanding of user research and testing methodologies Basic knowledge of web development technologies such as HTML CSS and JavaScript Understanding of web and mobile design guidelines accessibility standards and responsive design principles Consistently prioritizes safety and security of self others and personal data Embraces diverse people thinking and styles WHAT WILL GIVE YOU A COMPETITIVE EDGE PREFERRED QUALIFICATIONS Strong cross functional collaboration Solid foundation in all aspects of digital content design Previous retail airline or e-commerce design experience Knowledge in Adobe MarTech tools Strong knowledge in HTML CSS and Javascript