Product Marketing Manager

1 week ago

Bengaluru, India Yubi Group Full time
Job Description

Yubi, formerly known as CredAvenue, is re-defining global debt markets by freeing the flow of finance between borrowers, lenders, and investors. We are the world's possibility platform for the discovery, investment, fulfillment, and collection of any debt solution. At Yubi, opportunities are plenty and we equip you with tools to seize it.

In March 2022, we became India's fastest fintech and most impactful startup to join the unicorn club with a Series B fundraising round of $137 million.

In 2020, we began our journey with a vision of transforming and deepening the global institutional debt market through technology. Our two-sided debt marketplace helps institutional and HNI investors find the widest network of corporate borrowers and debt products on one side and helps corporates to discover investors and access debt capital efficiently on the other side. Switching between platforms is easy, which means investors can lend, invest and trade bonds - all in one place. All of our platforms shake up the traditional debt ecosystem and offer new ways of digital finance.

Yubi Credit Marketplace - With the largest selection of lenders on one platform, our credit marketplace helps enterprises partner with lenders of their choice for any and all capital requirements.Yubi Invest - Fixed income securities platform for wealth managers & financial advisors to channel client investments in fixed incomeFinancial Services Platform - Designed for financial institutions to manage co-lending partnerships & asset based securitizationSpocto - Debt recovery & risk mitigation platformCorpository - Dedicated SaaS solutions platform powered by Decision-grade data, Analytics, Pattern Identifications, Early Warning Signals and Predictions to Lenders, Investors and Business Enterprises

So far, we have on-boarded over 17000+ enterprises, 6200+ investors & lenders and have facilitated debt volumes of over INR 1,40,000 crore.

Backed by marquee investors like Insight Partners, B Capital Group, Dragoneer, Sequoia Capital, LightSpeed and Lightrock, we are the only-of-its-kind debt platform globally, revolutionizing the segment.

At Yubi, People are at the core of the business and our most valuable assets. Yubi is constantly growing, with 1000+ like-minded individuals today, who are changing the way people perceive debt. We are a fun bunch who are highly motivated and driven to create a purposeful impact. Come, join the club to be a part of our epic growth story.

Role Overview:We are seeking a highly motivated Product Marketing Manager to join our team. In this role, you will support the development and execution of go-to-market strategies, collaborate with cross-functional teams, and contribute to product positioning, messaging, and sales enablement. The ideal candidate is detail-oriented with strong communication skills and a passion for translating technical product features into customer-centric benefits.

Key Responsibilities:

Assist in developing and executing product marketing strategies.

Conduct market research, analyze competition, and identify trends and opportunities.

Create marketing materials and content, with a strong focus on copywriting.

Organize product launches and promotional events.

Collaborate with product, sales, and marketing teams to ensure alignment on strategies and goals.

Track and report on the effectiveness of marketing campaigns.

Engage with customers to gather feedback and insights.

Support go-to-market plans for B2B product launches.

Develop product positioning, messaging, and value propositions for target audiences.

Create sales tools like presentations, datasheets, and case studies.

Monitor product performance and refine marketing strategies accordingly.

Drive awareness and engagement through content and digital strategies.

The Ideal Candidate Should Be:

A degree holder in Marketing, Business, or a related field.

Passionate about product marketing and technology.

Excellent in communication and writing skills.

Able to analyze data and identify trends.

Proficient in Microsoft Office Suite and familiar with marketing tools.

Creative and problem-solving.

Able to work both independently and as part of a team.

Requirements

Qualifications:

Bachelor’s degree in Marketing, Business, or a related field.

1-2 years of experience in product marketing, preferably in a B2B environment.

Strong writing, communication, and project management skills.

Collaborative mindset, comfortable in a fast-paced environment.

Basic understanding of market research, positioning, and sales enablement.

RequirementsBachelor's degree in Computer Science Engineering or related technical field Experience working on Start-up Product(B2B,B2C,Saas Space) Experience managing projects across cross-functional teams, building sustainable processes and coordinating release schedules 3-5 years of experience with any of these skills ( Developer,QA, Product or any technical stream of SDLC) Experience in managing projects using project management software such as JIRA, Trello, or Asana Ability to work independently and manage multiple priorities Excellent communication and interpersonal skills

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