Product Marketing Manager

2 weeks ago

Bengaluru, India Lifesight Technologies Pvt Ltd Full time
Job Description
Job Description: Product Marketing Manager
Location: Bangalore

Company Overview

Lifesight is a fast-growing SaaS company focused on helping marketers leverage their own data & advanced AI to improve marketing measurement so they can make better decisions.

Our mission is to make it easy for non-technical marketers to navigate the privacy-first era with a modern and unified marketing measurement platform that is designed to drive incremental impact, optimize spend and achieve their business goals. We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK. We are a profitable company and our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth.


Position Overview
We are looking for a seasoned product marketer with experience in the SaaS and marketing industry to join and lead some of our product marketing initiatives.

You should possess a deep understanding of marketing analytics or measurement and its role in driving business growth.

You should have a strong content marketing background and also possess a strong understanding of the modern B2B playbook.

You should be an individual who is a natural spokesperson, and is able to amplify our brand’s voice across various digital platforms including social media, webinars, and podcasts.

You will be responsible for telling the world about our platform through evangelism in order to drive demand and build trust.

This is a unique opportunity to work on a trending AI-powered measurement platform, in a massive industry and truly drive its adoption & success.

RequirementsWhat You’ll Do
● Work with the marketing team to develop and execute innovative product marketing and GTM strategies that drive demand, adoption, and retention of Lifesight’s platform.
● Become an expert in the new marketing measurement industry, have a deep understanding of the problems in the industry and how it's being solved by Lifesight and its competitors.
● Collaborate with product management and marketing teams to align on product positioning, messaging, and launch strategies.
● Produce compelling content that communicates the value of our products to a global audience, including case studies, blog posts, white papers, and more.
● Conduct market and competitive analysis to stay ahead of industry trends and use insights to inform product development.
● Oversee the creation and execution of targeted marketing campaigns, ensuring they are data-driven and aligned with company goals.
● Foster relationships with key industry influencers, partners, and thought leaders  to enhance brand visibility and credibility.
● Serve as the primary spokesperson and evangelist for Lifesight at industry events, webinars, podcasts and on other media outlets.
● Collectively own the pipeline revenue generation KPIs with the rest of the marketing team

You are perfect for the role if you..
● 3+ years of relevant experience in product marketing, preferably within the marketing or SaaS sector.
● Proven expertise in marketing analytics, marketing measurement, marketing sciences and an in-depth understanding of marketing measurement tools and strategies.
● Strong public speaking skills and the ability to engage effectively with diverse audiences across multiple platforms.
● Demonstrated experience in managing social media presence and creating content that increases engagement and drives product interest.
● Have an active and strong social media presence as a B2B professional and to be vocal about the product across social channels.
● Exceptional communication and interpersonal skills.
● Creative thinker with a strategic mindset, capable of seeing the bigger picture and setting priorities accordingly.
● Ability to work in a fast-paced and dynamic environment.
● Exceptional copywriting skills & strong sense of design aesthetics.
● Ability to simplify tech narratives & tell a story to an audience.

Requirements
What You’ll Do ● Work with the marketing team to develop and execute innovative product marketing and GTM strategies that drive demand, adoption, and retention of Lifesight’s platform. ● Become an expert in the new marketing measurement industry, have a deep understanding of the problems in the industry and how it's being solved by Lifesight and its competitors. ● Collaborate with product management and marketing teams to align on product positioning, messaging, and launch strategies. ● Produce compelling content that communicates the value of our products to a global audience, including case studies, blog posts, white papers, and more. ● Conduct market and competitive analysis to stay ahead of industry trends and use insights to inform product development. ● Oversee the creation and execution of targeted marketing campaigns, ensuring they are data-driven and aligned with company goals. ● Foster relationships with key industry influencers, partners, and thought leaders to enhance brand visibility and credibility. ● Serve as the primary spokesperson and evangelist for Lifesight at industry events, webinars, podcasts and on other media outlets. ● Collectively own the pipeline revenue generation KPIs with the rest of the marketing team You are perfect for the role if you.. ● 3+ years of relevant experience in product marketing, preferably within the marketing or SaaS sector. ● Proven expertise in marketing analytics, marketing measurement, marketing sciences and an in-depth understanding of marketing measurement tools and strategies. ● Strong public speaking skills and the ability to engage effectively with diverse audiences across multiple platforms. ● Demonstrated experience in managing social media presence and creating content that increases engagement and drives product interest. ● Have an active and strong social media presence as a B2B professional and to be vocal about the product across social channels. ● Exceptional communication and interpersonal skills. ● Creative thinker with a strategic mindset, capable of seeing the bigger picture and setting priorities accordingly. ● Ability to work in a fast-paced and dynamic environment. ● Exceptional copywriting skills & strong sense of design aesthetics. ● Ability to simplify tech narratives & tell a story to an audience.

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