Social Insights Analyst
3 weeks ago
§ Thoucentric is a niche management consulting firm focused on helping organizations overcome business challenges, maximize growth & overall performance through effective problem solving, efficient people, process, and technology solutioning, end to end execution and management.
§ We help clients with Business Consulting, Program & Project Management, Digital Transformation, Product Management, Process & Technology Solutioning and Execution including Analytics & Emerging Tech areas cutting across functional areas such as Supply Chain, Finance & HR, Sales & Distribution.
§ We are a group of seasoned professionals having diverse industry, solution and product experience thereby making us effective business liaisons. We are 300+ consultants strong coming with strong diverse background fuelling our growth story in India and across four other global locations viz. US, UK, Singapore, and Australia.
§ Thoucentric is an ‘Ethos’ that epitomizes the essence of being a good human… living a life of purpose… being life itself We are an extension of ourselves together We breed the basic human values of trust, freedom, nimbleness, compassion, integrity, passion, persistence & conviction.
Job Summary
As a Social analyst, you will be responsible for analyzing unstructured data. The role requires you to have a good knowledge of text analysis, social listening tools, and methods.
Key Qualifications
- Minimum 2 years of proven experience in a Data Analytics role.
- Experience in analyzing and classifying customer comments, identifying trends and emerging insights. Ability to translate findings into meaningful insights.
- Exposure to listening tools such as Sprinklr, Talkwalker, Brandwatch, etc.
- Experience in working with Excel and in producing quality and meaningful presentations through Keynote or PowerPoint.
- Excellent verbal, reading, written, and interpersonal skills.
- Detail oriented, and a self starter.
- Ability to work effectively in a team-oriented environment.
Requirements
Responsibilities
- As part of the Social Analytics team, the primary responsibility is to analyse customers comments, across various Social/Digital channels.
- Good understanding of our products and technology, and being able to clearly articulate insights, based on customer feedback.
- Develop deeper knowledge of Taxonomy and appropriately classify customer posts/comments.
- Perform qualitative & quantitive analysis on the conversations pertaining to Apple across Social/Digital channels.
- Identifying trends and patterns from user’s feedback and activities, across different languages and geographies.
- Evaluate owned and competitive Social/Digital channels.
- Stay up-to-date with industry trends, emerging technologies and methods in the Social/Digital space, and proactively find opportunities for innovation and improvement.
Benefits
§ Be part of the exciting Growth Story of Thoucentric
§ Work on projects that help you stay ahead of the curve. Not just exciting projects, if you are a self-starter, you will also get multiple opportunities to design, drive and contribute in the organizational and practice initiatives.
§ Constant learning curve with very approachable and intellectual group of consultants.
§ Be part of One Extended Family. We bond beyond work - sports, get-togethers, common interests etc. Work in a very enriching environment with Open Culture, Flat Organization and Excellent Peer Group.
Requirements
Responsibilities As part of the Social Analytics team, the primary responsibility is to analyse customers comments, across various Social/Digital channels. Good understanding of our products and technology, and being able to clearly articulate insights, based on customer feedback. Develop deeper knowledge of Taxonomy and appropriately classify customer posts/comments. Perform qualitative & quantitive analysis on the conversations pertaining to Apple across Social/Digital channels. Identifying trends and patterns from user’s feedback and activities, across different languages and geographies. Evaluate owned and competitive Social/Digital channels. Stay up-to-date with industry trends, emerging technologies and methods in the Social/Digital space, and proactively find opportunities for innovation and improvement.
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