Product Marketing Specialist

2 weeks ago


Delhi, India Simbian Full time
Simbian is a fast-growing cybersecurity company that is revolutionizing the industry with AI-powered solutions. We are seeking a Product Marketing Specialist to join our dynamic team.As a Product Marketing Specialist at Simbian, you will be responsible for driving the go-to-market strategy for our innovative security products and solutions. You will collaborate with cross-functional teams including Product Management, Sales, and Marketing to create compelling messaging and positioning that resonates with our target audience.Your role will involve market research, competitive analysis, and customer insights to develop effective marketing campaigns and collateral. You will craft persuasive narratives that clearly communicate the value proposition of our products and drive demand generation activities.ResponsibilitiesDefine the TAM and SAM for the product line and identify the target market and segments. Define and iterate on the positioning and messaging of our products to meet overall business targetsThoroughly understand market segments, their needs, buyer personas and their journeys, and vendorscape to build deeply persuasive and differentiated messaging, content and assessments.Managing, planning, and coordinating content strategy ensuring it aligns with marketing and commercial objectives and target audience (including SEO optimisation)Drive 360-degree content creation initiatives across the website and social media platformsConduct rapid experimentation, analyse data outcomes, and continuously optimise to achieve goalsPlan, execute, and monitor short-form copywritingAssist in the development of marketing campaigns and lead generation initiatives

Requirements2+ years of experience in product marketing in the cybersecurity or technology industryExposure to cybersecurity products in a strategy/marketing/product capacityYou are curious about metrics, execution processes, macro trendsProven track record of developing and executing go-to-market plans for complex software productsAbility to distill complex technical concepts into clear and compelling messagingStrong analytical and research skills to understand market trends and customer insightsExcellent written and verbal communication skillsExperience working cross-functionally with Product Management, Sales, and Marketing teamsSelf-starter with the ability to work independently and prioritize tasks



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