Marketing Specialist

2 weeks ago

delhi, India Team Computers Full time

Job Overview:


Team Computers is looking for an experienced and strategic Marketing Specialist to join our Analytics and Business Applications division. The ideal candidate will possess a robust IT background, with specific expertise in analytics and software businesses, and will be instrumental in driving our business growth through innovative marketing strategies and enhanced customer experiences.


Responsibilities:


  • Develop and implement marketing strategies that align with business objectives and drive growth in our analytics, software, and business applications markets.
  • Lead promotional campaigns that effectively communicate value propositions and engage target audiences to boost brand visibility and product uptake.
  • Manage the logistics and content for events and webinars, ensuring they are executed flawlessly and contribute to lead generation and customer education.
  • Oversee the company’s digital marketing efforts including SEO, PPC, email marketing, and social media campaigns to enhance online presence and customer engagement.
  • Monitor and analyze market trends and customer feedback to continuously refine marketing strategies and improve customer experience.
  • Collaborate with sales and product teams to ensure campaigns are aligned with sales objectives and product capabilities.
  • Create compelling marketing materials and content for various channels to attract and retain customers.


Qualifications:


  • Bachelor’s degree in Marketing, Business Administration, or related field, with a strong preference for candidates with a technical background in IT or analytics.
  • Minimum 3 years of experience in a marketing role, with a demonstrated track record in the IT and software industry.
  • Proficient in digital marketing tools and platforms, with a keen understanding of data-driven marketing strategies and customer analytics.
  • Excellent organizational and project management skills, capable of managing multiple projects simultaneously in a fast-paced environment.
  • Strong communication and interpersonal skills, adept at working cross-functionally to achieve business goals.
  • Creative and strategic thinker, with a proactive approach to problem-solving and innovation.



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