Creative Lead

1 month ago

Mumbai, India Zeno Health Full time
Roles and Responsibility:

The Creative Lead (Senior Manager - Copy) will spearhead the creative team to make Zeno Health the most trusted and respected brand in the category. She/he will be part of the brand team and report to the Head of Brand.

Following are the details of the role:

- Individual contribution:- Lead the ideation & execution across ATL, Digital, BTL & Internal Comms platforms- Ensure that the brief and the ideation process translates into execution excellence in copy and design across channels and formats - text, statics, video, audio, etc.- Be the owner & single point of contact for all deliverables from the creative team- Ensure that all output is on-brand, consistent, of high quality, and delivered on time

Program Manager:

- Work with the brand and business teams to understand communication objectives- Convert this understanding into project priorities & creative deliverables for team- Partner with creative agencies (when needed) to deliver the best output- Work closely with the brand team to seek feedback, iterate and arrive at a differentiated and coherent output

People Manager:

- Work planning, manpower planning, hiring, and mentorship of the creative team

Required Skill Sets

The ideal candidate will have:

1. Experience, skills & attitude:2. Creative professional with 8-10 years of experience on client/agency side3. Proven awesomeness in idea generation4. Experienced in managing copy and design teams and the creative development process5. Worked on consumer brands with strong narratives spanning multiple formats. Experience in video production is mandatory

Competencies He Will Be Evaluated On

- Proven awesomeness in idea generation- Experienced in managing copy and design teams and the creative development process- Worked on consumer brands with strong narratives spanning multiple formats. Experience in video production is mandatory- Willing and able to contribute to copywriting in an individual capacity- Ability to work with cross functional teams

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