Senior Associate: CRM

4 weeks ago

Bangalore Urban, India CoinSwitch Full time

Know the Company

CoinSwitch breaks down the complexities in Crypto, empowering the everyday Indian to make informed investment decisions on a simple and trusted platform. When we started up, Crypto was a field reserved for specialists. Today, over 18 million users trust CoinSwitch to learn, purchase and invest in Crypto. That makes us India’s largest crypto app.

On CoinSwitch, users can invest in Crypto with a few simple taps, either as a one-time purchase or in regular intervals through a SIP. But simplicity is not a substitute for informed decisions. A CoinSwitch user spends 27 minutes on our app—to learn about Crypto and Web3 through our educational content and understand the market sentiments through CRE8, the Crypto Rupee Index.

But we are just getting started. CoinSwitch not only plans to double down on making Crypto accessible to everyone but is on track to become the one-stop wealth-tech destination for every Indian.

For more information about CoinSwitch, find additional resources here:


About The Role

You will be part of the Growth-engagement team at CoinSwitch, Leading operations for engagement activities to connect with users in a meaningful way .You will work closely with the growth and product team to align our communication strategy with the organization's goal and be creative in achieving those goals. You will be actively involved in the engagement strategy.


What You Will Do:

  • Leading the strategy for the engagement and deriving insights from various campaigns and improve the engagement at org level
  • To manage entire email and PN marketing channel including tracking of all these sender reputation (IP/domain), inbox placement, conversion optimization etc
  • Brief and oversee the work of Content/Copywriters, internal designers, animators, and printers, who will deliver much of the campaign activity
  • Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
  • Create Smart triggers / journeys using Clevertap
  • Maintenance of the Engagement tools & ensure clean data is passed
  • User level insights & regular user profile audits


What You Should Have:

  • Good understanding of Excel, Google Analytics, and popular email marketing tools and platforms
  • Extensive experience in CRM tool & it’s usage
  • An analytical mindset and excellent communication skills
  • Executed Email/SMS campaign on CRM tool like Clevertap or Webengage or Moengage etc is a must
  • Knowledge of the tech side of campaign management including how to manage sender reputation (IP/domain), inbox placement, conversion optimization, etc.
  • Proven track record in analyzing data daily and ability to turn data into actionable insights
  • Strong background in Campaign delivery / Project delivery
  • Good communication, planning, organizational, and problem-solving/analytic skills
  • Effective written and oral presentation skills
  • Knowledge on SMS & TRAI Regulations
  • Data driven approach for campaigns or smart triggers


Life at CoinSwitch

We take great pride in what we do, and are committed to our mission. And we have a lot of fun while at it

Here’s how we do things at CoinSwitch:

Customer-first: That’s the North Star. Everything we do is to make our users’ investment experience better and simplified.

Ownership: We don’t sport lab coats, but we experiment—a lot. And we take ownership. We even have a catchphrase for this: Think big, fail fast, and build better.

Data-driven: The source of truth. Simple as that.

Fun: PS5, anyone? Or do you prefer Foosball? Or perhaps Carrom? And yes, our HR team has a whole list of activities: Disco nights, off-sites, gift boxes, and more

Speaking of lists, the perks and benefits are so extensive, this space isn’t enough. Here are a few:

Parenthood: Up to 8 months of Maternity leave and 1 month of Paternity leave

Gender Reassignment Surgery: Be the best version of you We’ll support you and reimburse your medical bill.


Disclaimer: We are an equal opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

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