Marketing Specialist

4 days ago


India Morison & Partners Full time

Position Overview:

We are seeking a results-driven Marketing Specialist with a strong background in professional services, particularly consulting. GCC experience is a significant advantage for understanding regional market dynamics. The ideal candidate will develop and execute marketing strategies, oversee social media analytics, and provide strategic guidance to the Content Specialist.

Key Responsibilities:

  1. Marketing Strategy and Campaigns
  • Develop and implement marketing strategies tailored to professional services, including consulting, tax, and business support in the GCC region.
  • Plan, execute, and optimize multi-channel campaigns (Google Ads, LinkedIn, email marketing).
  • Collaborate with the Content Specialist to align content with marketing initiatives.
  1. Social Media Oversight
  • Oversee social media analytics to track performance and engagement, particularly for GCC audiences.
  • Provide insights and instructions to the Content Specialist for content and posting strategies.
  1. SEO and Digital Marketing
  • Manage SEO/SEM efforts to improve website traffic and search rankings.
  • Design and execute email campaigns for lead nurturing and client engagement.
  1. Performance Analysis and Reporting
  • Analyze campaign data to measure ROI and recommend improvements.
  • Prepare regular reports on marketing performance and trends.

Qualifications:

  • Bachelor’s degree in marketing, Business Administration, or related field.
  • 3+ years of experience in digital marketing and campaign management.
  • Experience in professional services, particularly consulting, is a strong plus.
  • GCC experience is a significant advantage.
  • Proficiency in Google Ads, LinkedIn Ads, and analytics platforms (Google Analytics, Hootsuite).
  • Strong understanding of SEO, PPC, and social media strategies.
  • Excellent analytical, communication, and project management skills.




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