Marketing Specialist
4 days ago
Position Overview:
We are seeking a results-driven Marketing Specialist with a strong background in professional services, particularly consulting. GCC experience is a significant advantage for understanding regional market dynamics. The ideal candidate will develop and execute marketing strategies, oversee social media analytics, and provide strategic guidance to the Content Specialist.
Key Responsibilities:
- Marketing Strategy and Campaigns
- Develop and implement marketing strategies tailored to professional services, including consulting, tax, and business support in the GCC region.
- Plan, execute, and optimize multi-channel campaigns (Google Ads, LinkedIn, email marketing).
- Collaborate with the Content Specialist to align content with marketing initiatives.
- Social Media Oversight
- Oversee social media analytics to track performance and engagement, particularly for GCC audiences.
- Provide insights and instructions to the Content Specialist for content and posting strategies.
- SEO and Digital Marketing
- Manage SEO/SEM efforts to improve website traffic and search rankings.
- Design and execute email campaigns for lead nurturing and client engagement.
- Performance Analysis and Reporting
- Analyze campaign data to measure ROI and recommend improvements.
- Prepare regular reports on marketing performance and trends.
Qualifications:
- Bachelor’s degree in marketing, Business Administration, or related field.
- 3+ years of experience in digital marketing and campaign management.
- Experience in professional services, particularly consulting, is a strong plus.
- GCC experience is a significant advantage.
- Proficiency in Google Ads, LinkedIn Ads, and analytics platforms (Google Analytics, Hootsuite).
- Strong understanding of SEO, PPC, and social media strategies.
- Excellent analytical, communication, and project management skills.
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