Marketing Manager

2 weeks ago


Vadodara, India phonon, automating outcomes Full time
Marketing Manager – Full-Stack, Hands-On
Vadodara
Full-Time | Experience: 10–15 years
Company: Phonon.io & 22North
About the Role
We’re hiring a Marketing Manager who’s hands-on, full-stack, and outcome-driven.
This is not a strategy-only or oversight role. You’ll write the content, build the decks, generate the videos and get the leads — end to end.
Once you’ve set the foundation — messaging, visual identity, and lead engines — you can engage freelancers and agencies to scale. But first, you’ll own it yourself.
We’re building two high-growth brands:
Phonon.io – Automation for customer conversations in BFSI & Travel
22North – Airline Tech for notifications, boarding, and disruptions
What You’ll Do
✍️ Content Marketing
Create compelling content: videos, demos, blogs, website content, decks, case studies, emailers, LinkedIn posts
Create quality assets that will enable the commercial team to close and upsell/cross-sell better
Build product messaging aligned to audience pain points
️ Competitive Research
Study market trends and competitors across CPaaS, BFSI Tech, and Aviation Tech
Build positioning documents, comparison tables, and insight decks
Feed findings into content and campaign strategies
Design (Execution-level)
Use Canva/Figma to create presentations, social graphics, banners, and brochures
Ensure all visuals follow a consistent and modern brand language
Develop and manage lightweight design systems and templates
Digital Marketing
Run and manage campaigns across Google, LinkedIn, Meta
Execute and optimize lead generation, remarketing, and nurturing
Measure CPL, conversion rates, and engagement — and iterate constantly
✅ What We’re Looking For
10–15 years of experience in B2B marketing — SaaS, BFSI, Tech, or Aviation preferred
Proficiency in content, digital, and basic graphic tools (Canva / Figma, Google Ads, Meta Ads, Mailchimp / HubSpot, LinkedIn Campaign Manager)
Excellent copywriting skills with a strategic mind and execution muscle
Comfortable owning the full funnel from visibility → engagement → leads
Growth mindset with willingness to build, hustle, and then scale via external support
What You Get
Autonomy to build marketing from the ground up
Direct access to founders and leadership
Opportunity to shape the brand voice across multiple geographies
Freedom to bring in freelancers/agencies after you've built the initial systems

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