Airtel Digital | Growth Product Manager
19 hours ago
Airtel's financial services team is building the next wave of digital products to meet customers’ needs. We invest heavily in our platform and extensibility solutions to grow our business and build a synergistic ecosystem, including customers, partners, and us. As a team, we pride ourselves in reinventing customer experiences by analyzing their pain points and valuing progress over busy activity.
We are seeking an entrepreneurial and hands-on product manager who has a growth mindset to lead engagement strategies for our financial services vertical. This role is critical in driving user interaction and retention through innovative, data-driven approaches and gamified experiences. The leader would get an opportunity to work at a scale of millions of users and would first-hand experience building products for the next billion Indians. If you are a product leader with a passion for customer excellence, a knack for building platforms and looking for a fun job that expands your stellar career, this position has relevant challenges to help you achieve your objectives.
Responsibilities:
- Strategy and Execution
- Develop and execute growth strategies to increase user engagement on the financial services platform.
- Own and optimize engagement metrics such as DAU, MAU, session time, and retention rates.
- Gamification and User Experience
- Conceptualize and implement gamification strategies like mini-games, quizzes, rewards systems, and leaderboards tailored to financial services.
- Collaborate with design and development teams to build seamless and interactive user experiences.
- Data-Driven Decision Making
- Analyse user behaviour, funnel performance, and engagement trends to identify opportunities for improvement.
- Conduct A/B testing and iterate on features to enhance performance.
- Cross-Functional Collaboration
- Work closely with marketing, product, regulatory, analytics, finance and engineering teams to align engagement initiatives with broader business goals.
- Collaborate with the content team to deliver impactful campaigns and experiences.
- Innovation and Experimentation
- Stay updated on industry trends and competitor activities to drive innovative solutions.
- Foster a culture of experimentation to test and implement new engagement tactics.
Qualifications:
- Bachelor’s or master’s degree in business, marketing, technology, or a related field.
- 3+ years of experience in product management or growth roles, preferably in e-commerce/quick commerce/high growth digital startups.
- Proven experience in driving user engagement and retention through product-led growth strategies.
- Experience with gamification techniques and building interactive experiences is a plus.
- Technical skills sufficient to understand product complexity without developer inputs and work with developers/architects to make the right technical trade-offs.
- Experienced in working in an agile environment with scrum ceremonies.
- Strong communication and stakeholder management skills.
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