App Growth Marketing Head(5-9 Years)

1 week ago

Gurugram, India airtel Full time

The Airtel App Growth Head is responsible for driving user acquisition and growth across all lines of business through the App. This role demands a strategic thinker with a proven track record in crafting and executing innovative growth strategies in a highly competitive digital landscape. The ideal candidate will have a deep understanding of the digital landscape, consumer behaviour and the ability to leverage data to drive growth.

  • Develop and execute a comprehensive digital growth strategy: Aligned with Airtel's overall business objectives, create a long-term vision for online growth & user acquisition
  • Lead Digital & Performance marketing for Airtel to drive user acquisition through digital channels including search, social media, and display advertising.
  • Optimize the customer journey across the website & app to improve conversion rates and optimize the funnel
  • Oversee SEO efforts to improve Airtel website visibility and increase organic traffic
  • Foster a data-driven culture: Leverage analytics and insights to identify growth opportunities, measure performance, and optimize marketing investments.
  • Collaborate across functions: Partner closely with product, category, technology, and other business units to ensure alignment and optimize synergies.
  • Stay ahead of industry trends: Continuously monitor the competitive landscape, emerging technologies, and consumer behaviour to identify new growth opportunities.
  • Champion a culture of innovation and experimentation: Encourage a risk-taking environment where new ideas are explored and tested

Required Skills and Experience:

  • Proven track record in driving growth and user acquisition for a large-scale organization.
  • Deep understanding of the digital ecosystem, including performance marketing, SEO, App growth, social media and emerging channels
  • Experience in product-led growth and optimization of user journeys.
  • Strong analytical skills and ability to leverage data to drive decision-making
  • Strong leadership and people management skills, with experience building and leading high-performing teams
  • A strategic mindset with a passion for innovation and problem-solving
  • Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels
  • Experience in working in a fast-paced, dynamic environment

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