Mobile App Marketing Specialist

2 days ago

Gurugram, India Quantum4U Lab Pvt Ltd Full time

Position: Mobile App Marketing Specialist

Location: Gurgaon

Type: Full-Time

Experience Level: Mid to Senior


We are a fast-growing, innovative company revolutionizing the mobile app experience. Our mission is to deliver exceptional value to our users through best-in-class mobile apps. We’re looking for a talented Mobile App Marketer to amplify our reach and make an impact. If you are passionate about data-driven marketing, user acquisition, and driving mobile app success, we want to hear from you


Position Summary


As a Mobile App Marketer, you will own the end-to-end marketing strategy to drive app growth. You’ll execute innovative campaigns that attract, engage, and retain users. Using a blend of creativity and analytics, you’ll optimize our mobile app’s visibility, downloads, and user engagement.


Key Responsibilities


User Acquisition:

Plan and execute user acquisition strategies across paid and organic channels, including social media, Google Ads, Apple Search Ads, and influencer collaborations.


App Store Optimization (ASO):

Optimize app store presence through keyword research, A/B testing, and enhancing conversion rates to improve app discoverability and downloads.


Campaign Management:

Manage push notifications, in-app messages, and other marketing campaigns to keep users engaged.


Analytics and Reporting:

Track and analyze key performance indicators (KPIs) to measure campaign effectiveness and optimize strategies based on insights.


User Retention:

Implement personalized re-engagement strategies like loyalty programs, retargeting, and user feedback loops to enhance retention.


Cross-Functional Collaboration:

Work with product, design, and development teams to align marketing efforts with overall product goals and brand vision.


Market Research:

Stay ahead of trends, competitors, and emerging marketing tools to keep our app competitive in the market.

Requirements


Experience:

2+ years in mobile app marketing with a proven track record in user acquisition and engagement.


Technical Skills:

Proficient in analytics tools like Firebase, App Annie, Adjust, and ad platforms such as Google Ads, Meta Ads, and Apple Search Ads.


Analytical & Creative:

Strong analytical skills to interpret campaign performance and craft data-driven strategies, paired with a creative flair for engaging content.


ASO Expertise:

Deep understanding of App Store Optimization (ASO) techniques and app store algorithms Play store and Appstore.


Project Management:

Strong organizational skills to juggle multiple campaigns and apps to deliver end product effectively.


Communication:

Excellent verbal and written communication for seamless collaboration with cross-functional teams.


Additional Skills:

Advanced Excel skills for reporting and strong presentation capabilities.


Nice-to-Have Skills

Familiarity with UI/UX principles for effective collaboration with design teams.

Experience marketing 10+ Android apps and 5+ iOS apps is highly desirable.


Industry: IT Services and IT Consulting

Employment Type: Full-Time

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