Mobile App Marketer

1 month ago

Gurugram, India Quantum4U Lab Pvt Ltd Full time

Position: Mobile App Marketer

Location: Gurgaon

Type: Full-Time

Experience Level: Mid to Senior


About Us:

We're an innovative, fast-growing company focused on transforming mobile experiences. Our mission is to deliver value to users through high-quality mobile apps. We seek a skilled Mobile App Marketer to enhance our app's reach, engagement, and user retention.


Role Summary:

As a Mobile App Marketer, you'll lead our app marketing strategy, driving user acquisition and engagement through creative and data-driven campaigns across multiple channels.


Responsibilities:


  • User Acquisition: Develop strategies for paid and organic growth on platforms like social media, Google Ads, and app stores.
  • ASO: Lead App Store Optimization with keyword research, listings, A/B testing, and conversion optimization.
  • Campaign Management: Execute push notifications, in-app messaging, emails, and SMS campaigns.
  • Analytics: Track and analyze KPIs to optimize campaign performance.
  • Engagement: Boost user retention through personalized messaging, re-targeting, and loyalty programs.
  • Collaboration: Work closely with product, design, and content teams.
  • Market Research: Stay updated on industry trends and competitor strategies.


Requirements:


  • 3+ years in mobile app marketing with proven success in user acquisition and engagement.
  • Proficiency with analytics and ad platforms (Google Analytics for Firebase, App Annie, Google Ads, Meta Ads).
  • Strong data analysis and creative skills.
  • Expertise in ASO and project management.
  • Excellent communication skills.


Preferred:


  • Knowledge of UI/UX, CRM tools, and email marketing platforms.
  • Experience marketing 10 Android and 5 iOS apps.


Industry: IT Services and Consulting

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