Performance Marketing Specialist

3 weeks ago

Gurugram, India Dailyobjects Full time

We are currently looking for a Performance Marketer at DailyObjects to drive customer acquisition, optimize paid campaigns, and grow our digital presence. The individual will be responsible for strategizing, executing, and scaling performance-driven marketing efforts across digital channels and will be part of a fast-paced team focused on data-driven decision-making and measurable outcomes.

Responsibilities

  • Plan and execute performance marketing campaigns across platforms, including Google Ads, Meta (Facebook and Instagram), and affiliate networks.
  • Monitor campaign performance and implement optimizations to improve ROAS (Return on Ad Spend), CTR (Click-Through Rate), CPC (Cost per Click), and conversion rates.
  • Collaborate with design, content, and product teams to create compelling ad creatives and landing pages.
  • Analyze trends, generate performance reports, and present actionable insights.
  • Stay updated with the latest performance marketing trends and platform updates.
  • Manage budgets efficiently while ensuring the achievement of performance goals.
  • Experiment with A/B testing strategies across creatives, audiences, and copy.

Requirements

  • Proven work experience of 4-6 years in performance or digital marketing roles.
  • Hands-on experience with Google Ads, Facebook Business Manager, and analytics tools like Google Analytics.
  • Strong understanding of performance metrics and the ability to work with large data sets.
  • Proficiency in campaign setup, bid strategies, and budget pacing.
  • Knowledge of SEO, email marketing, and affiliate marketing will be a plus.
  • Ability to collaborate with cross-functional teams and meet deadlines.
  • Excellent communication, analytical, and multitasking skills.
  • Data-first mindset with a creative approach to problem-solving.

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